288: Women in Sales Industry Leader Cynthia Barnes Says CEO's Can Do This If They're Committed to Raising Women into Sales and Business Leadership
Read the complete transcription on the Sales Game Changers Podcast website.
This episode was hosted by Gina Stracuzzi, Institute for Excellence in Sales Women in Sales program leader.
CYNTHIA'S INSIGHTS FOR EMERGING SALES LEADERS: "Female-led sales teams are 50% female, they tend to be more female than male-led sales teams which are only 25% female. There is a huge benefit of having a female sales leader because she brings in more women in sales to her team, so if you are a C suite or a CEO out there and you're thinking, "How do we attract more women in sales, start with having female sales leaders? Women in sales know that they are being highly sought after and when they look at the leadership team of your organization, if they don't see anyone that looks like them they're going to pass and go onto a company that does represent them. Women hold 1 in 5 leadership positions and only 1 in 4 mid-level sales manager roles, which if you talk about overall sales leadership for women, it is 89% male, 11% female. We have a huge opportunity to advance women in sales not only on the individual contributor level but on the manager and leadership level as well."