261: Destination DC CEO Elliott Ferguson Recommends That Sales Professionals Implement These Steps to Bring Value to their Customers Right Now
Read the complete transcript on the Sales Game Changers Podcast website.
Elliott Ferguson is the President and CEO of Destination DC.
ELLIOTT'S TIP TO EMERGING SALES LEADERS: "People can see when you're happy. I gave my entire team mirrors years ago and I said, "Every time you pick up the phone, I want you to look in the mirror and look at your facial expression. I want you to smile when you're talking to them and see whether or not they see a difference in how you're talking because that's how people perceive you, that's exactly what they hear and that's really important as we're looking at developing our brand - because each of us are a brand - as we're looking at moving forward and getting out of COVID."