Sales Enablement Innovation | Tanya Jeffers-McAllister, RBC Insurance

Published: Sept. 8, 2020, 9 a.m.

You may not need a psychology degree to succeed in sales enablement - but according to Tanya Jeffers-McAllister, Director of Sales Practice Effectiveness at RBC Insurance, it can certainly help! Navigating stakeholders’ key priorities and juggling different personality types are all in a day’s work, and driving cultural change - while overseeing the integration of two different companies - takes a certain skillset and some creative thinking.