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As in sales, there have been significant changes in marketing over the past few years. Old-style advertising, where companies simply use an “I’ll tell you about my business” model, is no longer as effective as it once was, in today’s relationship-centered business environment. On this episode of Sales Chalk Talk, you’ll learn about Participation Marketing from the man who wrote the book "The Participation Game", our very special guest, Norty Cohen. This is what you’ll hear on this show: • Why traditional advertising no longer produces great results • How Participation Marketing differs from traditional advertising • Why Super Bowl ads are a huge waste of money • How YOU can utilize Participation Marketing in YOUR business • And Much, Much More! Join Jim Hamlin and me as we learn from Norty and have some great fun along the way! Norty’s website is http://moosylvania.com.