E34 // Let's Be Kids

Published: Sept. 26, 2019, 1 p.m.

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Adult life is full of stress and ruled by clocks. That\'s why Fisher-Price teamed up with Wieden+Kennedy to remind us all that the worlds of imagination we grew up creating are still there waiting for us. The Salad Boys take a deeper look at the mechanics of this new campaign and discuss what makes it one of the standout ideas of the year.

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