Podcasts Business Salad: The Advertising Podcast E25 // Interview with Allison McMordie, Media Director at UM London, on Advertising in Different Countries, and Those Catchy Away Ads

E25 // Interview with Allison McMordie, Media Director at UM London, on Advertising in Different Countries, and Those Catchy Away Ads

Published: July 18, 2019, 1 p.m.

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This week, Trent and Zack sat down with Allison McMordie of UM London to discuss her career in media which has now spanned across Austin, New York City, and London at agencies such as Razorfish and Huge. During our conversation we discuss the differences between advertising in each of those markets, as well as how to best integrate media departments into campaigns, her favorite types of media, how the environment influences the media she buys, and her advice for those just starting out.

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Hope you enjoyed this week\'s interview! Make sure to follow along with us on Twitter and Instagram @salad_podcast to let us know what you think and subscribe for new episodes every Thursday!

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