David Cancel, CEO of Drift on chatbots, metrics & mentorship

Published: July 25, 2017, 1:12 p.m.

b'David Cancel, CEO of Drift is a product person through and through. He\\u2019s no stranger to growing a SaaS business, formerly working as CPO at HubSpot after his startup Performable was acquired by the Marketing giant. David firmly believes that the experience of buying business software is lagging far behind the experience we\\u2019ve all come to expect from consumer shopping. David and I chatted about his vision of the future of Sales and Marketing software - and how Drift fits into this. (hint: it involves chat bots).'