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Published: Feb. 17, 2016, 11 a.m.

Ep 137 Russell Brunson joins Nathan.

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Russell Brunson is a trail blazer in the world of internet marketing, becoming most famous for his sophisticated use of split testing. Russell started his first business while studying at University, selling over a million dollars\u2019 worth of his own products and services from his own basement by the time he graduated. Since then, he has started and built diverse businesses including software company ClickFunnels and coaching company DotComSecrets.

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YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

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Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

\n3 Key Points:\n

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1. You can create an astoundingly profitable consulting business by providing a bridge between software and the concept behind the software
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2. When you go the VC route, your board members become your customers and the REAL customers are the ones who lose out.
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3. If the goose is laying the golden egg\u2014don\u2019t tinker.
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\nEpisode Notes:\xa0\n

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• 01:00 \u2013 Nathan\u2019s introduction to today\u2019s show
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• 01:35 \u2013 Russell joins the show
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• 01:46 \u2013 Russell talks about what he was selling in college\u2014POTATO GUNS
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• 02:15 \u2013 Russell is 35 years old
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• 02:35 \u2013 Dot Com Secrets is Russell\u2019s coaching company\u2014ClickFunnelsis the result
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• 03:39 \u2013 Dot Com Secrets is also a book now
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• 04:04 \u2013 The company (DCS not CF) will do between $6-7 million by the end of the year
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• 04:20 \u2013 Most ClickFunnels members ultimately become consulting clients in one way or another
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• 04:55 \u2013 Bridging the gap between the software and the concept
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• 06:13 \u2013 The call-to-action in Russell\u2019s book
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• 07:20 \u2013 18% of ClickFunnel customers pay $300 a month\u2014everyone else pays $100
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• 08:08 \u2013 Defying the venture capital route
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• 09:13 \u2013 Defining the ultimate goal with ClickFunnels
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• 11:16 \u2013 Ironing out the equity split
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• 11:29 \u2013 Russell sank over $1,000,000 to get Click Funnels off the ground
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• 13:10 \u2013 It\u2019s not always about what your partner\u2019s bring\u2014it\u2019s about how much you respect them
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• 14:20 \u2013 Customer acquisition cost
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• 15:05 \u2013 80% of new clients are organic, 20% are from affiliates
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• 18:30 \u2013 Click Funnels list is \xbd million people
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• 18:45 \u2013 Famous Five
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Related: Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

\nFamous 5\n

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• Favorite Book?\u2014Rework
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• What CEO do you follow?\u2014 None
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• What is your favorite online tool?\u2014Tomorrow.do
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• Do you get 8 hours of sleep?\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\u2014Understand the power of working for people for FREE
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\nResources Mentioned:\n

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• Growth Geeks \u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• ClickFunnels \u2013 Russell\u2019s newest company
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• Dot Com Secrets \u2013 Russell\u2019s consulting company
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• Dot Com Secrets \u2013 Russell\u2019s book
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• Rework \u2013 Russell\u2019s favorite business book
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• Tomorrow.do \u2013 THE digital tool Russell could not live without
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• Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe athttp://NathanLatka.com/TheTop