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Finn Kelly, co-founder and CEO of We Love Numbers, a smartbookkeeping and financial advice site that\u2019s turning financialservices into SaaS. Finn\u2019s been named three times as one ofAustralia\u2019s top 30 entrepreneurs under 30, and is about to launchhis first fundraising round. Listen as Finn and Nathan talk goingfrom service to SaaS, the ins and outs of investment partnerships,and why you are what you think.

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Favorite Book? \u2013 True North
What CEO do you follow? \u2014 Warren Rustand
Favourite online tool? \u2014 Slack
Do you get 8 hours of sleep?\u2014 No, but pretty close
If you could let your 20 year old self know one thing, what wouldit be?\u2014 Look after your body, and focus on your thoughts. You arewhat you think.

Time Stamped Show Notes:
01:31 \u2013 Nathan\u2019s introduction
02:00 \u2013 Welcoming Finn to the show
02:20 \u2013 We Love Numbers - smart bookkeeping and advice forentrepreneurs
02:40 \u2013 Revenue is generated by a subscription model to 1 of 4different packages
02:49 \u2013 Packages cost $395 to $1695 per month
03:10 \u2013 Recent client was a wine importer - We Love Numbers helpedthem to look at different back-end processes and interpret thenumbers they needed to focus on
05:14 \u2013 What, strategically, can We Love Numbers help with?
05:35 \u2013 Answer questions to help optimise pricing models, salariesetc.
06:20 \u2013 They work with multiple clients so have a sense of what isindustry standard
06:30 \u2013 Currently work with 50 clients; have over 900 in thepipeline
06:57 \u2013 Started in March 2015
07:16 \u2013 Average customer pays about $1000 per month
07:22 \u2013 MRR in February 2016 was around $50,000
07:55 \u2013 Started out in wealth management - sold their first companyfor multiple millions
09:13 \u2013 About to raise their first capital round
09:30 \u2013 Raising because they want to scale quickly
10:00 \u2013 \u201cWe see ourselves as a SaaS business\u201d
10:25 \u2013 Looking to raise $750k via convertible note
10:40 \u2013 Aiming for churn of 2% through month
11:00 \u2013 Worst churn rate they\u2019ve experienced was 10%
11:40 \u2013 Aiming to pay no more than $1000 per customer acquisitioncost
12:20 \u2013 Currently 10 people in the team
12:40 \u2013 Head count expenses are about $60-70k per month
13:40 \u2013 A pre-money valuation of $6 million would make Finnextremely happy
14:20 \u2013 Looking for strategic partners, not just VCs
18:58 \u2013 Connect with Finn at his website or through Linkedin
16:54 \u2013 The Famous Five

3 Key Points:
Look for strategic partners who can add value beyond money.
Find a way to make your business scale. How can a service businessbecome a SaaS business?
Focus on your body and your health. Look after yourself, and you\u2019llbe prepared for anything.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices andaccounts.
Host Gator \u2013 The site Nathan uses to buy his domain names andhosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly createhis webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to SanAntonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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