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Brian Ley, CEO of Alpharank: a start-up that uses heavy-duty mathematics to analyse brands\u2019 word-of-mouth networks. Brian started out studying the spread of diseases - he\u2019s fascinated by how everything from ideas to emotions is spread through human networks. Listen in to hear Brian and Nathan discuss how Donald Trump is memetically hacking your brain.

Famous 5
Favorite Book? \u2013 High Output Management
What CEO do you follow? \u2014 Richard Branson
What is your favorite online tool? \u2014 Audible
Do you get 8 hours of sleep?\u2014 Most nights
If you could let your 20 year old self know one thing, what would it be? \u2014Not to drink alcohol, and to take as good care of your body as you can

Time Stamped Show Notes:
01:30 \u2013 Nathan\u2019s introduction
01:56 \u2013 Welcoming Brian to the show
02:10 \u2013 Brian started out studying computational epidemiology - the study of how diseases spread. He\u2019s fascinated by how anything - disease, joy, decisions - spreads through human networks
03:10 \u2013 Alpharank generates revenue by charging a data provider fee
03:40 \u2013 Analyse a company\u2019s influence and network connections
04:25 \u2013 Analysed social structure at a nightclub for multiple weeks: realised that you could see connections by analysing time-series patterns
06:02 \u2013 Currently have no revenue: have raised $500k investment
06:40 \u2013 Will stay pre-revenue in 2016
06:52 \u2013 The network is very tech-heavy - currently have a team of 7 engineers
09:15 \u2013 \u201cI have complete faith that someone is going to figure out a way to track network connections directly\u201d
09:45 - Can you explain mathematically what Donald Trump is doing?
10:10 - \u201cDonald Trump is memetically hacking people\u2019s brains\u201d
10:40 \u2013 Engaging directly with the mammalian centre of people\u2019s brains - where emotions are directly processed. And emotion is contagious.
11:55 \u2013 \u201cTalking about things spreads them\u201d
12:17 \u2013 The viral coefficient: K= Invitations x Conversion Rate
12:50 \u2013 \u201cMarketing is being turned to math\u201d
13:46 \u2013 Connect with Brian on Linkedin or on Twitter
16:40 \u2013 Famous Five

3 Key Points:
Your body is your limiting factor: take care of yourself
Everything spreads through human networks: diseases, ideas, emotions
Marketing is becoming mathematical
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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