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Kim Kaupe, a Forbes 30 under 30 and co-founder of custompublishing company Zinepak. Zinepak creates fan packs andmerchandise for artists and sports teams. They\\u2019ve worked withJustin Bieber, Katy Perry, and the Boston Red Sox. Listen as Nathanand Kim talk googling your way to success, making good investmentdeals, and Kim\\u2019s stint on Shark Tank.

Favorite Book? \\u2013 Rework
What CEO do you follow? \\u2014 Jim O\\u2019Shea
Favourite online tool? \\u2014 Pipedrive
Do you get 8 hours of sleep?\\u2014 I am
If you could let your 20 year old self know one thing, what wouldit be?\\u2014 Eat more chipotle and dance more, it\\u2019s all going to beokay

Time Stamped Show Notes:
01:30 \\u2013 Nathan\\u2019s introduction
02:15 \\u2013 Welcoming Kim to the show
02:30 \\u2013 Started Zinepak in 2011 - found a fantastic niche
03:05 \\u2013 Latest clients include Justin Bieber and Shawn Mendes
04:04 \\u2013 Work as an agency - they\\u2019ll create the product and sell itwholesale
05:00 \\u2013 Order size varies from 500 units to 200,000 units
05:20 \\u2013 Average order would be around 5,000 - 20,000 units
05:41 \\u2013 Packs sell to the client from $3-5
06:05 \\u2013 Aim for a 30% gross margin - though sometimes work withartists for less
07:01 \\u2013 Total revenue in the first year was $600,000
07:31 \\u2013 Started the business after working in corporate for twoyears
07:50 \\u2013 \\u201cIt was pretty much a googling game\\u201d
08:50 \\u2013 \\u201cKnow what you\\u2019re good at and what you\\u2019re not so goodat\\u201d
09:11 \\u2013 Total revenue in 2015 was $2.8 million
09:20 \\u2013 On Shark Tank in April 2015
09:40 \\u2013 \\u201cFor us it was about moving into fanbases outside the musicindustry\\u201d
10:20 \\u2013 \\u201cWe wanted to get 5-10 solid business leads from theshow\\u201d
10:55 \\u2013 \\u201cYou\\u2019d be surprised how many CEOs and CMOs watch SharkTank\\u201d
11:45 \\u2013 Ask on the show was $725,000 for 17.5%
12:30 \\u2013 Due diligence starts a couple of weeks after theshoot
13:40 \\u2013 Ultimately didn\\u2019t go through with the deal
16:10 \\u2013 If Nathan and Lisa created a product together, what wouldit be?
17:05 \\u2013 Maybe a product to do with goals and structure
18:10 \\u2013 Maybe exclusive data - delivered at a live event
18:58 \\u2013 Connect with Kim at her website, or on Twitter andInstagram
21:30 \\u2013 The Famous Five

3 Key Points:
Know your strengths and weaknesses...and outsource yourweaknesses.
Be clear on what you want from an investment partnership. Is yourpartner bringing anything to the table apart from money? Don\\u2019t beafraid to walk away.
Look after yourself and your health. You need to be on top form totake over the world.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices andaccounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names andhosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly createhis webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to SanAntonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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