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Gil Allouche, the co-founder of Metadata. Gil\u2019s an expert in digital marketing and AI who worked as a marketing consultant for big-name companies before quitting to co-found a startup. Listen as Gil and Nathan talk digital marketing, growth hacking, and how to work with your co-founders.

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Famous 5
Favorite Book? \u2013 Enders Game
What CEO do you follow? \u2014 Brian Halligan
What is your favorite online tool? \u2014 Hubspot
Do you get 8 hours of sleep?\u2014 No
If you could let your 20 year old self know one thing, what would it be? \u2014That everything is achievable, and that I should set my goals much higher

Time Stamped Show Notes:
01:10 \u2013 Nathan\u2019s introduction
01:35 \u2013 Welcoming Gil to the show
02:10 \u2013 Before Metadata, Gil was a marketing consultant for B2B companies
03:00 \u2013 Gil\u2019s focus in college was on AI and robotics
03:10 \u2013 He followed this with an MBA and focused on digital marketing
03:35 \u2013 In February 2016, Metadata had MRR of $35k
04:10 \u2013 Currently raising around $2 million in equity in a seed round
04:50 \u2013 Would be happy with a $5 million pre-money valuation
05:30 \u2013 Metadata amplifies the impact of content marketing
06:30 \u2013 Takes initial audience and reverse engineers a profile
07:15 \u2013 Targets lookalike audiences on multiple platforms
08:10 \u2013 Starts at $10k for a 3-month pilot
08:50 \u2013 Takes over landing page, enrichment and targeting
09:15 \u2013 A startup: still figuring out a pricing model
10:00 \u2013 3 founders; 8 team members
10:35 \u2013 How do you talk to co-founders about splitting equity?
11:10 \u2013 Just over 12 customers
11:42 \u2013 Churn rate: to date, only one customer has left
12:15 \u2013 Launched in May 2015
12:40 \u2013 Willing to spend $2-3k to acquire a customer
14:00 \u2013 Connect with Gil by email
15:20 \u2013 Famous Five

3 Key Points:
Aim high. Everything is achievable with the right method.
Half of content marketing is marketing. The best content in the world won\u2019t help you if no one reads it.
If your startup has co-founders, have a serious conversation about splitting equity. It\u2019s too important to not get right.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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