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Jill Stanton, co-founder of Screw The Nine To Five - a community that teaches people to take their online business to the next level. Jill\u2019s built an incredibly engaged community around her website and online course. Listen in as Nathan and Jill talk engagement, creating multiple revenue streams, and why you need to be all-in or all-out.

Famous Five:

Favorite Book? \u2013 Profit First
What CEO do you follow? \u2014 Denise Duffield Thomas
Favourite online tool? \u2014 Slack
Do you get 8 hours of sleep?\u2014 Yes
If you could let your 20 year old self know one thing, what would it be?\u2014That community is everything

Time Stamped Show Notes:
01:25 \u2013 Nathan\u2019s introduction
01:48 \u2013 Welcoming Jill to the show
02:10 \u2013 Screw The Nine To Five teaches people to take their online business to the next level
02:34 \u2013 Had the idea in 2012 when she and husband Josh started their own businesses
03:05 \u2013 Launched in April 2013
03:22 \u2013 Generate revenue from a membership site called Screw U
04:10 \u2013 Subscription is $69 per month
04:40 \u2013 Members access strategy sessions, conference calls with experts, Q and A
06:10 \u2013 Gone all-in on creating an engaged community
06:40 \u2013 Screw U currently has 361 paying members
06:55 \u2013 People stay 7 months on average
07:33 \u2013 Started as a one-off digital product: wanted to move into community building
08:33 \u2013 Over 500 people have signed up since the product started
09:17 \u2013 Other revenue comes from one-off courses
09:30 \u2013 Uses a series of tripwire offers that generate about $31k per month
11:36 \u2013 First live event is coming up - tickets open in May
12:10 \u2013 Jill had a podcast but closed it down
12:30 \u2013 30k downloads per month after 114 episodes
13:10 \u2013 \u201cIt didn\u2019t feel right any more...the business has grown hugely since we cut it\u201d
14:25 \u2013 Connect with Jill by joining the Screw The Nine To Five facebook group
15:40 \u2013 Just over 16k people on their email list
17:20 \u2013 The Famous Five

3 Key Points:
Set up multiple revenue streams that feed into each other. Find ways to package different elements of your product for different consumers.
Go all in or all out. Cut what isn\u2019t working and focus on what you love
Community is everything. Build a community before you do anything else.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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