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Michael Perry, owner of Kit, an online marketing software that lets people connect eCommerce sites to different social media platforms. Listen as Nathan and Michael talk about how they started their respective businesses, how they\\u2019re using Facebook to target clients today, and why Kit should be so attractive to entrepreneurs.

Famous 5
Favorite Book? \\u2013 Search Inside Yourself
What CEO do you follow?\\u2014 Mark Zuckerburg
What is your favorite online tool?\\u2014 Clara
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014 Nothing f****** matters

Time Stamped Show Notes:
01:15 \\u2013 Nathan\\u2019s introduction
01:43 \\u2013 Welcoming Michael to the show
01:47 \\u2013 Defining small business survivalist
02:20 \\u2013 How Michael currently makes money
02:23 \\u2013 The idea for Kit
03:37 \\u2013 How Kit started and how many clients currently working with it
04:32 \\u2013 No one wants to invest in technology for SMB\\u2014But they should!
05:20 \\u2013 \\u201cWe didn\\u2019t want to be an agency, we wanted to become a software company and create a digital person that can work for SMB owners 24/7\\u201d
06:16 \\u2013 Right now, Kit has about 2000 paying customers
08:22 \\u2013 People have this misguided notion that everything on the internet should be free\\u2014this is simply not the case
09:03 \\u2013 Acquisition cost per customer is at $21 via Facebook
11:26 \\u2013 Kit is not a non-profit\\u2014it\\u2019s all about revenue
11:48 \\u2013 What revenue number would you love to hit in 2016? -$150,000-$200,000 MRR
12:19 \\u2013 Hitting those metrics is not an option
13:26 \\u2013 99% of the time it\\u2019s the people behind the business that make the business GREAT
13:34 \\u2013 It\\u2019s better to have a good team than a good idea
15:05 \\u2013 @MichaelPerry Michael@kitcrm.com

3 Key Points:
SMB business owners would be wise to invest in technology early\\u2014the long-term gains outweigh the upfront expense.
Just because something is on the internet, doesn\\u2019t mean that it should be free.
It\\u2019s your team\\u2014not your ideas, not your products\\u2014that make your business great.
Resources Mentioned:
Kit \\u2013an online marketing assistance
Host Gator - Powerful web hosting made easy and affordable.

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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