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Ash is the co-founder of Tradecraft and an authority on entrepreneurship, social media, and branding. Ash has written a bestselling book, spoken to over 10,000 people and been cited in Forbes, TEDx, and Entrepreneur Magazine. Listen in to hear Ash and Nathan break down how to launch a successful business book, the fine art of self-branding, and how to capture an email list of half a million.

Famous Five:

Favorite Book? \u2013 Inside Steve\u2019s Brain
What CEO do you follow? \u2014 Elon Musk
Favourite online tool? \u2014Hootsuite
Do you get 8 hours of sleep?\u2014 Yes
If you could let your 20 year old self know one thing, what would it be?\u2014Master the art of being fearless. Stick with your heart.

Time Stamped Show Notes:
01:19 \u2013 Nathan\u2019s introduction
02:30 \u2013 Welcoming Ash to the show
02:45 \u2013 Right now Ash is making money through book sales and speaking engagements
03:08 \u2013 TradeCraft is Ash\u2019s main business - but he drives traffic through self-branding
03:50 \u2013 Confessions From an Entrepreneur was published in 2012
04:02 \u2013 Ash makes $2-3 from each book sale; there have been over 150k volumes sold
05:00 \u2013 Ash focuses on a very niche market - and speaks to audiences to drive book sales
05:45 \u2013 Primarily promoted his book sales through Facebook
06:15 \u2013 Currently has a list of over 500k - captures emails by giving away the first volume of his ebook
07:10 \u2013 The reason that a lot of people don\u2019t see returns on their books is that they don\u2019t focus on one niche market
08:10 \u2013 Ash has a strong relationship with a lot of colleges through speaking
08:55 \u2013 Pushed programs to buy and distribute the book to students
09:45 \u2013 Speaking revenue in 2015 was around $90k for around 18 speeches
10:20 \u2013 Ash is stepping back from speaking while he works on a new book
10:50 \u2013 Works with some startups as a consultant to develop their pitch
12:10 \u2013 Ash has equity in 15 startups
13:00 \u2013 \u201cWrite an authentic book. Let your passion show.\u201d
14:10 \u2013 Ash builds his by speaking engagements - and takes other people\u2019s lists in exchange for co-promotions
14:10 \u2013 Connect with Ash on Facebook
17:35 \u2013 The Famous Five

3 Key Points:
Promote yourself. Take speaking engagements, write, build authority. All of the self-branding work you do will drive your sales.
If you want to write a book that sells - target your niche. Find the influencers there and push distribution through them.
Work at being fearless.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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