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Arry Yu, the CEO and co-founder of GiftStarter - a consumer platform for crowd-sourcing gifts. Arry\\u2019s a leader in the space where creativity and technology meet. She worked as a consultant for Microsoft, Google and L\\u2019Oreal before launching her own startup. Listen as Nathan and Arry talk fundraising, working with co-founders, and what her mom thinks of her career.

Favorite Book? \\u2013 The Hard Thing About Hard Things
What CEO do you follow? \\u2014 Jonathan Sposado
What is your favorite online tool? \\u2014 Autopilot
Do you get 8 hours of sleep?\\u2014 I just had a baby
If you could let your 20 year old self know one thing, what would it be? \\u2014 Get away from your insecurities. It\\u2019s okay to mess things up - no one else knows what they\\u2019re doing either.

Time Stamped Show Notes:
01:20 \\u2013 Nathan\\u2019s introduction
02:05 \\u2013 Welcoming Arry to the show
02:10 \\u2013 Launched GiftStarter in July 2014
02:30 \\u2013 After 12 years in services industry, Arry wanted a change
03:01 \\u2013 Won 1st place on Hackathon and decided to launch
04:17 \\u2013 GiftStarter lets consumers break a product into affordable chunks
04:33 \\u2013 Contracts range from $2k to $20k each month
05:10 \\u2013 \\u201cBasically crowdsourcing gifts\\u201d
05:40 \\u2013 Makes money on an 8% transaction fee
06:00 \\u2013 Makes commission on products sold
06:10 \\u2013 Total revenue in 2015 was $12k
06:30 \\u2013 Aiming for 50k in 2016
06:40 \\u2013 Team of 3 full-time, 3 part-time
06:50 \\u2013 Raised $525k via convertible note
07:10 \\u2013 Product changed between fundraising round and today
08:00 \\u2013 Question to Arry\\u2019s mom: \\u201cWhat do you think about Arry starting her own business?\\u201d
10:00 \\u2013 Do you ever feel stuck because of angel investors?
10:30 \\u2013 People expect us to innovate and change
13:29 \\u2013 Famous Five

3 Key Points:
Don\\u2019t be controlled by your insecurities - trust yourself, and let yourself make mistakes
Accept that your start-up will change as you grow. It means you\\u2019re innovating and responding to your market, and it\\u2019s a good thing
No one else knows what they\\u2019re doing either. Do what you love.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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