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Ep 192 Nathan speaks with Cathryn and Allen, the founders of The Best Self Co., a business dedicated to helping entrepreneurs think big, stay focused, and get more done. Listen as Nathan and the duo talk about using Shopify to grow their business and promoting on Kickstarter.

The BestSelf Co. started as a project between two entrepreneurs, Cathryn and Allen, who were on a journey to creating a life they loved, through building their respective businesses and being able to quit their day jobs.

Time Stamped Show Notes:
01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
01:28 \\u2013 Cathryn and Allen join the show.
01:40 \\u2013 Bestself.co is a company dedicated to people to help them become the best version of themselves.
03:40 \\u2013 Cathryn and Allen got the idea for the company when they started applying the principles of successful time management in their work lives and started seeing results.
04:20 \\u2013 They did a Kickstarter to fund their first big batch of products.
05:44 \\u2013 BestSelf Co. makes about 70% profit margins per product.
07:04 \\u2013 Go to Bestself.co and use code \\u201cNATHAN\\u201d to get a 10% discount.
08:06 \\u2013 The business uses Shopify because they have experience using it along being entered in a competition.
09:59 \\u2013 BestSelf Co. creates their products with a framework in mind \\u2013 so users can reach milestones day-to-day.
12:00 \\u2013 Dear Top Tribe, tweet to @NathanLatka on Twitter about how you organize your daily notes.
13:16 \\u2013 In the first couple weeks, BestSelf Co.\\u2019s generated roughly 16K in revenue.
15:03 \\u2013 BestSelf\\u2019s concept started in May \\u2013 since then they\\u2019ve gotten 19K email subscribers.
17:15 \\u2013 BestSelf\\u2019s products are designed with principles of psychology and aesthetics to create a pleasant user experience.
18:26 \\u2013 Host Gator: Powerful web hosting made easy and affordable
19:07 \\u2013 Famous Five
21:46 \\u2013 What\\u2019s Nathan doing after selling his business Heyo? Find out at Nathanlatka.com/whatsnext.

Famous 5
Favorite Book? \\u2013 The Four Hour Work Week
What CEO do you follow?\\u2014 Tim Ferriss
What is your favorite online tool?\\u2014 Slack
Do you get 8 hours of sleep?\\u2014 Yes
If you could let your 20 year old self know one thing, what would it be?\\u2014 Get started as soon as you can doing what you want to do.

3 Key Points:
You can use Shopify to help you sell things in your online store.
BestSelf\\u2019s products combine aesthetics, productivity psychology, and various useful tools to increase the value of their planners and other products.
Kickstarter is a great way to gauge interest in a business/product and to raise money. You can set milestones to further interact with your potential audience.
Resources Mentioned:
Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for.
Bestself.co \\u2013 Cathryn and Allen\\u2019s business. Use promo code \\u2018NATHAN\\u2019 to get 10% off.

@bestselfco \\u2013 Twitter
Host Gator - Powerful web hosting made easy and affordable.
Slack \\u2013 Web tool used by Cathryn and Allen
The Four Hour Work Week \\u2013 Favorite book by the duo.
Tim Ferriss \\u2013 CEO the duo follows.

Credits
Show Notes provided by Mallard Creatives

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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop