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Published: March 4, 2016, 12:42 a.m.

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Ep 181\\xa0Kristi Zulkhe, the CEO and co-founder of KnowledgeHound. Listen as Nathan and Kristi talk about how the latter\\u2019s company turns a profit curing corporate amnesia.

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Bio

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Kristi Zulkhe is an entrepreneur idea generator and global consumer insights and strategy expert with six years of proven strategic leadership and experience at Procter and Gamble and three years of being CEO at her startup KnowledgeHound. In the summer of 2011, she founded a new consumer solution to pursue her own passion for innovation and impacting lives.\\xa0

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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 02:07 \\u2013 Kristi joins the show.
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• 02:36 \\u2013 KnowledgeHound is a business dedicated to curing corporate amnesia.
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• 03:09 \\u2013 Many businesses forget the research they\\u2019ve done in the past. They end up wasting a lot of money and time.
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• 04:17 \\u2013 They\\u2019re a software service email subscription business model. They load a business\\u2019s data onto a database and apply a search engine to it.
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• 05:04 \\u2013 Pricing is all custom based on the enterprise level and it\\u2019s dependent on how many studies they have. Companies pay on an annual subscription basis.
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• 06:03 \\u2013 KnowledgeHound has been growing in double digits since they\\u2019ve started. Their key metric is number of clients, monthly recurring revenue, and adoption rate.
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• 07:03 \\u2013 The business is aiming for 5 million in revenue for 2016.
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• 08:47 \\u2013 Kristi gave up a six figure salary to work on KnowledgeHound.
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• 09:31 \\u2013 As an entrepreneur, Kristi\\u2019s ventures are not about the money.
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• 10:56 \\u2013 Kristi\\u2019s biggest investment in her business was her time. She spent 12-14 hour workdays 6 days a week.
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• 12:38 \\u2013 Famous Five
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Famous 5

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• Favorite Book?- The Hard Thing About Hard Things
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• What CEO do you follow?\\u2014 Michelle Hayward and Amanda Lannert
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• What is your favorite online tool?\\u2014 Droplr
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• Do you get 8 hours of sleep?\\u2014 Yes
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• If you could let your 20 year old self know one thing, what would it be?\\u2014 Remember that your work is all about your journey and your present impact, not necessarily the end result.
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3 Key Points:

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1. Many businesses have a problem recalling research they conducted in previous years. Services like KnowledgeHound seek to fix the problem by importing business data and applying a search engine.
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2. For some entrepreneurs, the venture is not about the money \\u2013 it\\u2019s natural drive that pushes them towards their goals.
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3. For KnowledgeHound, pricing is dependent on the number of studies that need to be stored in their database.
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Resources Mentioned:

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• Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for.
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• @zulk10 \\u2013 Kristi\\u2019s Twitter
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• KnowledgeHound \\u2013 Kristi\\u2019s business
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• LinkedIn \\u2013 Kristi\\u2019s LinkedIn
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• The Hard Thing About Hard Things \\u2013 Kristi\\u2019s favorite business book
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• Michelle Hayward and Amanda Lannert \\u2013 CEO\\u2019s Kristi keeps up with.\\xa0
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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