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Published: Feb. 7, 2016, 9:48 p.m.

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Ep 174\\xa0Joseph Michael, a top-notch Scrivener coach who helps people become world class writers. Listen as Nathan and Joseph talk about how they keep up with lists and the market\\u2019s demand for learning how to use a particular piece of software.

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Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

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3 Key Points:

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1. One can build a product and then use it to gain targeted subscribers which allows one to more effectively find joint ventures.
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2. Often times the service that teaches how to use a particular software has the same or greater demand than the software itself.
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3. One can grow their list by doing webinars in joint ventures and increasing demand for their services.
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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:57 \\u2013 Joseph joins the show.
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• 02:28 \\u2013 Scrivener is a super powered version of Microsoft Word.
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• 03:39 \\u2013 Joseph teaches his clients through an Evernote course \\u2013 the software itself is 45$. Joseph\\u2019s highest tier of teaching how to use software is about 290$.
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• 04:12 \\u2013 In 2015, Joseph\\u2019s services have raked in 500K in sales. (42K a month)
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• 05:17 \\u2013 Traffic is directed to Joseph\\u2019s service through JV partners.
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• 05:53 \\u2013 Joseph describes his first JV partner and webinar that helped him convert to customers.
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• 06:55 \\u2013 Joseph\\u2019s webinars are teaching based \\u2013 he walks watchers through a process in using Scrivener. His conversion rates are very good in his field.
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• 08:31 \\u2013 For letting him use their list, JV partners split the profits with Joseph 50/50. JV partners are usually strapped for time and need expertise on software like Scrivener.
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• 09:43 \\u2013 Joseph hired a researcher to compile a list of 200 possible names of interested influencers who\\u2019d be interested in a Scrivener teaching service in the writer community.
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• 11:50 \\u2013 Learn Scrivener Fast is hoping to double revenue for 2016. The demand for the service remains high and Joseph\\u2019s current list has 60K emails.
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• 12:15 \\u2013 One can build a product and then use the product to gain targeted subscribers which lets one partner more efficiently with other JV\\u2019s.
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• 12:42 \\u2013 Nathan plans on asking for Scrivener\\u2019s revenue on a future episode to compare to Joseph\\u2019s. He\\u2019s willing to bet the teaching service makes more than the software itself.
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• 14:12 \\u2013 Customers who buy Joseph\\u2019s services don\\u2019t necessarily own Scrivener, but it\\u2019s usually a big selling point that the software can be confusing to use.
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• 15:00 \\u2013 Scrivener is behind Learn Scrivener Fast, but they haven\\u2019t done a JV together.
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• 15:42 \\u2013 The CEO of Scrivener is scheduled to be on The Top on February 18th \\u2013 Nathan is thinking about trying to buy the company.
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• 16:55 \\u2013 Famous Five
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Resources Mentioned:

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• Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for. Here isNathan\\u2019s Edgar Content Calendar:
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• @scrivenercoach \\u2013 Joseph\\u2019s twitter
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• Joseph Michael \\u2013 Joseph Michael\\u2019s personal site.
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• Nathan Latka \\u2013 CEO Joseph follows
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• ScreenFloat \\u2013 Joseph\\u2019s favorite online tool
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• The 80/20 Principle \\u2013 Joseph\\u2019s favorite business book\\u2013 Game Matthew plays
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Bio

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Joseph Michael is a top-notch Scrivener coach\\xa0who helps people become world-class writers by mastering Scrivener. His online course, Learn Scrivener Fast, has helped even best-selling authors and full-time writers like Michael Hyatt and Joanna Penn create their best work.\\xa0The course reveals Scrivener\'s untapped powers and hidden benefits, which is why\\xa0writers like to say that he\'s their secret weapon.\\xa0

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Famous 5

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• Favorite Book?\\u2014 The 80/20 Principle by Richard Koch
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• What CEO do you follow?\\u2014 Nathan Latka
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• What is your favorite online tool?\\u2014 ScreenFloat
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• Do you get 8 hours of sleep?\\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\\u2014 Spend 80% of your time on 20% of your gifts. Find the things in which you\\u2019re the most effective.
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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