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Ep\xa0165 \xa0Nehal Kazim, the CEO of Amplifii Corporation, a Toronto based paid advertising agency specializing in Facebook and Google advertising. Listen as Nathan and Nehal discuss the importance of asking for the right amount of money for one\u2019s services and having faith in one\u2019s abilities to that end.

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3 Key Points:

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1. If you think your services might be worth more than what you charge, don\u2019t be afraid to ask for more money.
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2. You can improve your negotiating skills by going on Craigslist and bargaining with buyers and sellers.
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3. Most businesses don\u2019t know the first thing about spending its money on Facebook ads effectively. Applying marketing concepts is essential to advertising success. (Also Nehal sells courses on how to market effectively.)
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Time Stamped Show Notes:

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• 01:00 \u2013 Nathan\u2019s introduction to today\u2019s show
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• 01:41 \u2013 Nehal joins the show \u2013 he\u2019s 25 and founded Amplifii when he was 22.
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• 02:06 \u2013 Amplifii isn\u2019t Nehal\u2019s first business \u2013 he started out teaching people how to play basketball and worked in other ventures.
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• 03:29 \u2013 When he was selling websites he made, Nehal was afraid of asking for too much money, which he regrets.
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• 04:03 \u2013 The only difference between Nehal\u2019s ability to charge 500$ vs 5000$ was his belief as well as his skillset to show that he was able to get his client the results they were paying for.
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• 04:22 \u2013 Nathan recommends learning how to negotiate for prices on Craigslist.
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• 05:45 \u2013 Amplifii makes money by charging a monthly retainer or a percentage of ad spend.
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• 06:05 \u2013 Revenue is 30-60K a month.
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• 07:15 \u2013 Nehal\u2019s didn\u2019t hit his revenue goal for 2015 which was 600K a month, Amplifii made 300K.
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• 08:11 \u2013 Think your services might be worth more than what you\u2019re charging? Bite the bullet and just ask for more.
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• 08:37 \u2013 Amplifii\u2019s staff includes one project manager, a few virtual assistants overseas, and copywriters on contract.
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• 09:33 \u2013 Nehal is offering a teaching service on how to spend a business\u2019s first 100$ on Facebook ads most effectively.
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• 10:48 \u2013 Amplifii is a cash flow business for Nehal to be able to accomplish what he wants in life through other businesses. (It\u2019s like a launching pad for him.)
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• 12:03 \u2013 Nehal doesn\u2019t take much money out of the business \u2013 he considers the most important return from his business is his personal development. (Attending masterminds, traveling.)
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• 13:57 \u2013 Nehal spends a lot of money on his education \u2013 he gets online certifications and signs up for courses and conferences.
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• 14:55 \u2013 Nehal aims to learn from those who are better, faster, and stronger than him so he can catch up.
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• 16:08 \u2013 Nehal can be reached personally over his Facebook page/profile.
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• 17:16 \u2013 Famous Five
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Resources Mentioned:

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• Growth Geeks \u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• Amplifii \u2013 Nehal\u2019s business
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• Facebook \u2013 Nehal\u2019s Facebook
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• LinkedIn \u2013 Nehal\u2019s LinkedIn
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• 10X Rule \u2013 Nehal\u2019s favorite book
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• Peter Diamandis \u2013 Author Nehal follows
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• Asana \u2013 Online tool Nehal uses.
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Famous 5

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• Favorite Book?\u2014 10X Rule by Grant blah.
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• What CEO do you follow?\u2014 Not a CEO, but Peter Diamandis
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• What is your favorite online tool?\u2014 Asana
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• Do you get 8 hours of sleep?\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\u2014Stop being so hard on yourself.\xa0
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