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Nathan Chan, founder of Foundr magazine. Nathan\u2019s a master of Instagram who generates around 400 leads a day from the channel. He\u2019s rocketed the Foundr app to the top of the app store, beating out Entrepreneur magazine and other competitors. Listen in as the two Nathans discuss building an unbeatable list, tips to win at Instagram, and whether Nathan would sell his business for $30 million today.

Famous Five:

Favorite Book? \u2013 Ready, Fire, Aim
What CEO do you follow? \u2014 Vishan Lakhiani
Favourite online tool? \u2014SamCart
Do you get 8 hours of sleep?\u2014 No
If you could let your 20 year old self know one thing, what would it be?\u2014Party more

Time Stamped Show Notes:
01:10 \u2013 Nathan\u2019s introduction
01:45 \u2013 Welcoming Nathan to the show
02:30 \u2013 Nathan\u2019s already been featured on the show
03:10 \u2013 Instagram is probably the most valuable revenue driver that Foundr have
03:20 - Their account has around 700k followers
03:40 \u2013 Instagram account has generated around 150k email subscribers
05:25 \u2013 A VA generates the graphics: they recycle images from 6 months ago
06:20 \u2013 Use a tool called Latergram to queue posts
07:04 \u2013 The purpose of the Instagram account is to drive traffic and generate leads
07:30 \u2013 Capture around 300-400 leads each day from Instagram
08:55 \u2013 Nathan teaches an Instagram course
09:25 \u2013 The most lucrative funnel appears to be posting about Instagram on Instagram
09:50 \u2013 Nathan runs a live webinar every week
10:40 \u2013 3 main revenue streams are from the online magazine; ebooks; and a membership site
11:40 \u2013 Courses and digital products are the main revenue generators
12:18 \u2013 Over 500k people have downloaded the magazine
13:10 \u2013 Nathan found his design team on Behance
14:02 \u2013 Foundr magazine is an authority-building product rather than a multi-million dollar product
15:00 \u2013 The magazine is making in the high six figures in revenue
15:15 \u2013 How does Foundr outrank Entrepreneur in the app store?
15:30 \u2013 \u201cLook at keywords - the app name and description\u201d
16:27 \u2013 \u2018A young entrepreneur magazine\u201d - hits multiple keywords
17:25 \u2013 Foundr has just started a weekly podcast
17:48 \u2013 Had around 70k downloads in April 2016
19:00 \u2013 Nathan would take $30 million for Founder magazine
19:58 \u2013 Hoping to have a 500k email list by the end of 2016
20:08 \u2013 The membership course - Foundr Club - has 400 paying customers
22:13 \u2013 The Famous Five

3 Key Points:
Online media isn\u2019t just about publishing content. Build a community, build a list, and work social media for all it\u2019s worth
Optimisation is about paying attention to the small things: Nathan started his app name with \u2018A+\u2019 to be at the top of alphabetical listings
Use social media to capture leads, not to push sales
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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