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Ep\xa0154 features\xa0Ida Tin\xa0, who\u2019s the co-founder and CEO of Clue, the world\u2019s fastest growing period tracking and fertility application.

Ida Tin is the co-founder and CEO of Clue, a digital female health company based in Berlin, Germany whose Clue app is acclaimed as the most streamlined, user-friendly menstrual cycle tracking app available. Born in Copenhagen, Ida graduated from Denmark\u2019s prestigious creative business school, KaosPilots. A lifelong entrepreneur, she previously led motorcycle tours around the world and published a book about her experience, \u201cDirekt\xf8s\u201d which became a Danish bestseller.

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3 Key Points:

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• Working in several different fields fosters unexpected skills that become useful in other occupations and ventures.
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• Clue was made because nobody had come up with a modern and data-driven innovation to help women manage their reproductive health.
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• Don\u2019t let your age be an obstacle to your plans. Every age has unique strengths that can be utilized immediately.
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Time Stamped Show Notes:

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• 01:00 \u2013 Nathan\u2019s introduction to today\u2019s show
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• 01:41 \u2013 Ida joins the show
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• 01:41 \u2013 Clue doesn\u2019t generate revenue right now, the company is focused on growth.
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• 02:24 \u2013 Clue\u2019s raised about 10 million from Union Square Ventures and other investors.
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• 03:09 \u2013 Before working on Clue, Ida had a jewelry startup in London and also ran a motorcycle touring company.
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• 03:45 \u2013 Despite working in seemingly unrelated fields, Ida\u2019s found that her eclectic experiences help her with current ventures.
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• 04:42 \u2013 Clue was made because nobody had come up with a modern and data-driven innovation to help women manage their reproductive health.
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• 05:48 \u2013 The company was founded by five people \u2013 they were funded 50K euros by investors in the beginning.
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• 08:59 \u2013 Clue is approaching 3 million active users (using the app at least once a month).
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• 11:20 \u2013 Luckily since Clue has several investors, they\u2019re able to put off creating a revenue channel, while growing their user base.
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• 12:24 \u2013 Clue currently has 24 employees.
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• 13:42 \u2013 Famous Five
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Resources Mentioned:

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• Growth Geeks \u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• Clue \u2013 Ida\u2019s period tracking and fertility app.
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• @idatin \u2013 Ida\u2019s twitter.
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• LinkedIn \u2013 Ida\u2019s LinkedIn.
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• CrunchBase \u2013 Ida\u2019s CrunchBase
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• Hard Things About Hard Things \u2013 Book Ida stands by
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• Slack \u2013 Online tool Ida likes
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• Pocket \u2013 another online tool
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• Trello \u2013 Another online tool
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Famous 5

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• Favorite Book?\u2014 Hard Things About Hard Things by Ben Horowitz
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• What CEO do you follow?\u2014 Vanessa Lee Bush
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• What is your favorite online tool?\u2014 Slack, Pocket, Trello
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• Do you get 8 hours of sleep?\u2014 More or less
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• If you could let your 20 year old self know one thing, what would it be?\u2014 Each age has their unique strengths, go full force with your creative energy regardless of how old you are.
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Credits

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• Show Notes provided by Mallard Creatives
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