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Ep 160\xa0Jenn Scalia, a single mom who started from rock bottom to creating a six-figure business. Listen as Nathan and Jenn talk about how she runs her business coaching entrepreneurs in marketing strategy.

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Bio

Jenn Scalia is a visibility strategist for entrepreneurs who want to make an impact. A self-professed introvert, and single mom, she went from rock bottom to creating a multi six-figure business. She\u2019s known for her tough-love, no-BS style and helping business owners overcome their fears and share their message with the world.

3 Key Points:

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• A useful online tool known as a \u201cWelcome Mat\u201d can increase the number of website opt-ins from visitors.
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• Despite running a successful business, Jenn invests heavily into her education \u2013 a prudent practice.
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• It\u2019s important to get smart about money (not just in the traditional sense) - play around with the mindset of finance and what it means to you personally.
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Time Stamped Show Notes:

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• 01:00 \u2013 Nathan\u2019s introduction to today\u2019s show
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• 01:20 \u2013 Jenn joins the show
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• 01:27 \u2013 Jenn sells business strategy and coaching for entrepreneurs through a paid membership and also in one-on-one sessions.
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• 01:52 \u2013 She makes about 50K in revenue per month \u2013 sometimes hitting 100K.
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• 02:54 \u2013 Most of her revenue comes from one-on-one coaching and mentorship. She also has a membership site that rakes in about 5-6K a month.
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• 03:55 \u2013 The sit-down mentorship involves marketing strategy, funnels, email marketing, and social media strategy. Jenn is all about visibility and getting a message out.
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• 05:01 \u2013 Jenn has two secrets. She works hard and is relatable.
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• 05:47 \u2013 Membership currently costs 30$ a month and it\u2019s going up to 47$ in a year. Every month, members get two master-classes from Jenn and a guest expert.\xa0
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• 06:22 \u2013 Membership perks also include a monthly Q&A and a private community (online forum on Facebook).
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• 06:52 \u2013 Users stay an average of three months \u2013 Jenn offers a trial membership for people who\u2019d like to try it.
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• 07:42 \u2013 Jenn\u2019s one-on-one mentorship costs 10K for four months. The price is increasing in January to 15K.
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• 08:20 \u2013 Jenn finds her clients through her followers (tribe) and funnel.
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• 09:12 \u2013 Jenn and Nathan talk about the usefulness of website \u2018welcome mats\u2019 that can increase website opt-ins.
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• 10:22 \u2013 Jenn\u2019s biggest expenses are the salaries for her online business manager and virtual assistant for 2K a month (combined) and 4K a month on advertising.
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• 11:40 \u2013 Jenn\u2019s spent about 6 figures on her education this year.
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• 12:10 \u2013 Nathan and Jenn talk about Todd Herman.
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• 14:14 \u2013 Famous Five
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Resources Mentioned:

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• Growth Geeks \u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• Jenn Scalia \u2013 Jenn\u2019s Website
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• Digital Welcome Mats \u2013 Increase opt-ins with this online tool
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• Facebook \u2013 Jenn\u2019s Facebook
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• LinkedIn \u2013 Jenn\u2019s LinkedIn
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• @jennscalia \u2013 Jenn\u2019s Twitter
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• Todd Herman \u2013 CEO Jenn follows
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• 30/30 \u2013 Jenn\u2019s favorite online tool
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• Profit First \u2013 Book Jenn stands by
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Famous 5

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• Favorite Book?\u2014 Profit First \u2013 by Mike Mikalowisk
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• What CEO do you follow?\u2014 Todd Herman
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• What is your favorite online tool?\u2014 30/30
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• Do you get 8 hours of sleep?\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\u2014Get smart about money \u2013 play around with the mindset of finance and what it means to you personally.
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Credits

Show Notes provided by Mallard Creatives

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