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Kim Barrett, bestselling author and the founder of Your Social Voice - a marketing and lead generation agency that\\u2019s gone to $100k per month in sales in just one year. Tune in as Nathan and Kim talk lead generation, marketing, and building a killer sales team.

Famous Five:

Favorite Book? \\u2013Built to Sell
What CEO do you follow? \\u2014 Gary Vaynerchuk
Favourite online tool? \\u2014 Podio
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014 Trust what you think and don\\u2019t listen to what other people tell you to do

Time Stamped Show Notes:
01:28 \\u2013 Nathan\\u2019s introduction
02:25 \\u2013 Welcoming Kim to the show
02:35 \\u2013 Your Social Voice makes money through \\u2018done-for-you\\u2019 marketing services
03:22 \\u2013 Focus on lead generation - driving traffic to a landing page
03:45 \\u2013 Offering different packages
04:20 \\u2013 Company started in 2013
04:40 \\u2013 Total revenue in 2015 was a little over $450k
05:02 \\u2013 Currently making around $100k per month in sales
05:30 \\u2013 Cash received is 50-60% of sales
05:55 \\u2013 Aim to be a recurring business: encourage clients to engage ongoing services
06:40 \\u2013 80% month-to-month retention rate
07:00 \\u2013 25 clients this month
07:10 \\u2013 Always in sales mode - and aiming to bring ongoing clients on board
07:45 \\u2013 Base their sales on strategy, not software
09:00 \\u2013 Challenge of retaining service customers vs. SaaS customers
09:42 \\u2013 Sales people make 15% commission on cash received, plus targets
10:30 \\u2013 Kim\\u2019s also a bestselling author of Winning in Life and Work: New Beginnings
12:30 \\u2013 Connect with Kim on Snapchat (therealkimbarrett) or through his website
18:58 \\u2013 Connect with Finn at his website or through Linkedin
15:10 \\u2013 The Famous Five

3 Key Points:
The difference between building a customer base in a service business and a SaaS business is that you need a fantastic sales team.
Focus on what your own goals and ideas: don\\u2019t let other people\\u2019s opinions dictate your life
Find \\u2018stretch\\u2019 heroes to study: people to follow who are several steps ahead of where you want to be

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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