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Steve Sims, the colorful legend behind The Bluefish. Steve\u2019s the founder of a luxury concierge company that can arrange anything from singing with Journey to getting married in the Vatican. Listen as Steve and Nathan talk about the secrets of engaging people and making impossible things happen.

Famous 5
Favorite Book? \u2013 The Cat in the Hat
What CEO do you follow? \u2014 Tony Hsieh
What is your favorite online tool? \u2014 I actually use a pad and pen
Do you get 8 hours of sleep?\u2014 No!
If you could let your 20 year old self know one thing, what would it be? \u2014 Everything will be all right. Just keep on going, and keep your word.
Time Stamped Show Notes:
01:30 \u2013 Nathan\u2019s introduction
02:13 \u2013 Welcoming Steve to the show
03:20 \u2013 Steve got into the concierge business after being a club doorman
03:50 \u2013 \u201cI don\u2019t lie...like me or don\u2019t like me\u201d
04:15 \u2013 99% of Steve\u2019s clients are entrepreneurs
04:50 \u2013 \u201cI psychoanalyse the shit out of them\u201d
05:40 \u2013 One guy wanted to meet Journey: we got him onstage singing with them
06:20 \u2013 I always know someone who\u2019s got a contact
06:50 \u2013 A \u2018chain of credibility\u2019
08:20 \u2013 \u201cWhen I went in based on money, I made bad decisions\u201d
09:00 \u2013 I always pay people: a favour is expensive in the long run
09:30 \u2013 Journey event raised money for Autism Speaks
10:10 \u2013 People never want to think they\u2019ve been sold
10:50 \u2013 What engages people is stories and emotions
11:20 \u2013 The business-entertainment conference that Nathan\u2019s planning
13:00 \u2013 Connect with Steve at Ugly Sims
17:11 \u2013 The Famous Five

3 Key Points:
Keep your promises. If you say you can get something done, you\u2019d better get it done.
Be yourself. People will like you or they won\u2019t - don\u2019t bother trying to bullshit them.
Think creatively about what motivates people. Money isn\u2019t always the answer. Stories, emotions, connections, contacts...there are a lot of ways to make things happen.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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