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Ep 173\xa0Jason Coleman, founder and lead developer of Paid Memberships Pro. Listen as Nathan and Jason talk about his e-commerce membership plug-in and the numbers for his business.

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3 Key Points:

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1. Despite expecting to rake in 360K+ in 2016, Jason\u2019s business doesn\u2019t rely on paid acquisition or a sizeable number of employees. Paid Memberships Pro is quite independent.
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2. Because of the type of service they provide, Paid Memberships Pro has a hard-to-measure churn rate. (Churn is dependent of the type of service or product being sold.)
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3. Without many employees or expenses to run his business, Jason and his wife bring in almost all of the revenue from the business as profit.
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Time Stamped Show Notes:

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• 01:00 \u2013 Nathan\u2019s introduction to today\u2019s show
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• 01:32 \u2013 Jason joins the show.
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• 02:09 \u2013 Paid Memberships Pro is an e-commerce membership plug-in for WordPress.
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• 02:31 \u2013 Jason\u2019s business has about 3-5K paying customers.
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• 03:15 \u2013 The membership for the service is 200$ a year for premium service. They project about 360K+ in revenue for 2016.
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• 04:25 \u2013 Because of the kind of service that Paid Membership Pro provides, churn rate is difficult to measure.
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• 06:08 \u2013 The business has a few contractors but not many employees.
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• 06:54 \u2013 About 40K sites use the service and 4K are paying customers.
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• 08:05 \u2013 Jason doesn\u2019t do paid acquisition \u2013 the business\u2019s biggest expense is the developers working on the service.
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• 08:26 \u2013 They make about 10-20K a month. Jason and his wife take in about 15K a month from it.
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• 09:12 \u2013 Paid Membership Pros\u2019 competitors include Restrict Content Pro and Easy Digital Downloads.
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• 10:27 \u2013 Jason beatboxes.
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• 11:32 \u2013 Famous Five
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Resources Mentioned:

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• Edgar \u2013 Nathan uses Edgar instead of other scheduling tools\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\u2019t have to work or pay for. Here isNathan\u2019s Edgar Content Calendar
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• Paid Memberships Pro \u2013 Jason\u2019s WordPress business
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• Biography \u2013 Jason\u2019s personal description on his website
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• The Singularity is Near \u2013 Jason\u2019s favorite business book
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• Slack \u2013 Jason\u2019s favorite online tool
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• Bryan Johnson \u2013 CEO Jason follows
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Bio

Jason Coleman is the founder and lead developer of Paid Memberships Pro. The membership plug-in for WordPress that over 40,000 entrepreneurs and organizations use to get paid.

Famous 5

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• Favorite Book?\u2014 The Singularity is Near \u2013 by Ray Kurzweil
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• What CEO do you follow?\u2014 Bryan Johnson
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• What is your favorite online tool?\u2014 Slack
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• Do you get 8 hours of sleep?\u2014 Sometimes.
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• If you could let your 20 year old self know one thing, what would it be?\u2014Focus on one thing at a time and fail fast.
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