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Zander Adell, co-founder and CEO of Doorman. Zander\u2019s aiming to solve the frustrating problem of finding a note on your door, instead of your Amazon or FedEx package. He left his job as technical director at Pixar to go to business school, and wound up solving one of the stickiest problems in e-commerce. Listen as Zander and Nathan talk logistics, changing a business ecosystem, and dreaming big.

Famous 5
Favorite Book? \u2013 Good to Great
What CEO do you follow? \u2014 Jeff Bezos
What is your favorite online tool? \u2014 Slack
Do you get 8 hours of sleep?\u2014 Yes
If you could let your 20 year old self know one thing, what would it be? \u2014 To focus on the big dream, not the little pieces along the way

Time Stamped Show Notes:
01:26 \u2013 Nathan\u2019s introduction
02:00 \u2013 Welcoming Zander to the show
02:20 \u2013 Zander left Pixar in his early 30s to go to business school
02:50 \u2013 He wanted to understand how to get a business off the ground
03:10 \u2013 Fascinated by the logistics element of apps
03:40 \u2013 Worked in the gaming industry briefly before starting Doorman
04:10 \u2013 Doorman aims to solve the e-commerce problem of getting your stuff delivered
04:40 \u2013 It lets customers schedule when a package will come to their house
05:10 \u2013 We\u2019re still in a transitional period between shopping in person and online
05:30 \u2013 The existing logistics infrastructure isn\u2019t ready to interact with consumers
06:00 \u2013 Revenue comes from both retail partnerships and consumer customers
06:40 \u2013 Items are delivered to Doorman\u2019s warehouse; customers then choose a delivery time
07:10 \u2013 Warehouses in San Francisco, Chicago and New York
07:20 \u2013 Working with retailers is currently more profitable
07:50 \u2013 Launched in 2014
08:00 \u2013 One co-founder and a team of 10 people
08:15 \u2013 Raised a little over $3 million through 500 Startups
09:00 \u2013 Around 10-20% growth of users per month
10:40 \u2013 Delivered over 100,000 packages
11:10 \u2013 \u201cWe\u2019ll deliver pretty much anything\u201d - anything under 45lb is a normal package
12:00 \u2013 Furniture etc. costs a little more
12:40 \u2013 Doorman is currently trying to build economies of scale
14:15 \u2013 A big win in 2016 would be hooking up with a large retailer
15:00 \u2013 Don\u2019t consider themselves a SaaS business - but use SaaS measures
16:00 \u2013 Logistics margins are tight - they can get down to 5% in big companies
16:50 \u2013 \u201cWe can scale without really owning anything\u201d
17:10 \u2013 Delivering 15-20 packages on average for top-quartile customers
18:25 \u2013 People\u2019s buying doubled when they started using Doorman
21:20 \u2013 Famous Five

3 Key Points:
Logistics companies can learn from the pared-down model of SaaS. It\u2019s possible to grow without owning bricks-and-mortar infrastructure, or fleets of lorries.
Assess whether what you\u2019re doing right now is serving your long-term goals. If it isn\u2019t: change what you\u2019re doing.
When you solve a problem in an ecosystem, you change people\u2019s behaviour. Simply providing an effective solution can make a market develop.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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