He Can Get You 100,000 Quality Live Viewers Instantly, Ep 294: Eddie Vaca

Published: June 17, 2016, 3:03 p.m.

Eddie Vaca. Eddie\u2019s the founder of Amp Live, a company that can generate thousands of online viewers for your live event. Eddie worked for Youstream before deciding to take over the online live video space on his own. Listen in as Nathan and Eddie talk selling your first company, generating 300,000 viewers for a 20-minute show, and why live video is taking over the internet.


Famous 5
Favorite Book? \u2013 The Hard Thing About Hard Things
What CEO do you follow? \u2014 Jack Dorsey and Gary Vaynerchuk
What is your favorite online tool? \u2014 Grope bots
Do you get 8 hours of sleep?\u2014 No
If you could let your 20 year old self know one thing, what would it be? \u2014You can\u2019t do it by yourself. Surround yourself with great people.

Time Stamped Show Notes:
01:30 \u2013 Nathan\u2019s introduction
01:48 \u2013 Welcoming Eddie to the show
02:08 \u2013 Eddie created his first digital publication aged 24: it was an action-sports lifestyle publication that was published via DVD
02:45 \u2013 AOL bought it for $25k
03:20 \u2013 Eddie\u2019s embarrassed about the price now - but it was a small win that got him some momentum
03:45 \u2013 Got involved in a digital out-of-home screens business
05:12 \u2013 Moved to Youstream aged 30 to learn everything he could about digital online
06:08 \u2013 Youstream raised around $60 million and sold for around $120 million - why didn\u2019t it sell for more?
07:30 \u2013 \u201cVideo is huge - it\u2019s taking over the internet. And live is everywhere.\u201d
08:04 \u2013 \u201cThe biggest problem people see today is that driving live channels outside of sport is really tough. Amp Live helps people move into those channels.\u201d
09:10 - Amp Live is largely bootstrapped. Have raised a small friends-and-family round of $100k
09:40 - Revenue in 2015 was $1.3 million. Generates revenue by \u201cselling eyeballs\u201d
10:15 \u2013 Charges broadcasters to generate viewers for an event
10:50 \u2013 Customers include Martha Stewart, Microsoft, runways shows for New York Fashion Week\u2026\u201dIf it\u2019s live and it\u2019s video, we want to be in there.\u201d
11:58 \u2013 Generated 300k viewers for a 20-minute runway show
13:30 \u2013 Aiming to make every broadcaster a direct distribution partner
14:05 \u2013 Hoping to make around $3.9 million in 2016
14:44 \u2013 Connect with Eddie on Twitter or visit Amp Live
16:20 \u2013 Famous Five

3 Key Points:
Video is taking over the internet. Live video is going to be the next challenge.
Not everyone ends up on TechCrunch, selling their first company for millions. Be proud of the small steps you take and the gradual successes you build up.
Surround yourself with amazing people and help them to grow.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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