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Ben Fisher, the co-founder of Lean Startup Machine, and Alchemy. Listen in as Ben talks about his growth process with both Lean Startup Machine and Alchemy, what he learned, and what lessons can be applied universally.

Ben, a New York City\xadbased designer + hacker, co\xadfounded Lean Startup Machine and Alchemy (acquired by Red Rover in 2013).

Time Stamped Show Notes:
01:08 \u2013 Nathan\u2019s introduction
01:35 \u2013 Welcoming Ben to the show
01:50 \u2013 Talking Lean Startup Machine
02:00 \u2013 You will fail, you will focus on the wrong stuff.
03:23 \u2013 Lean Startup Machine started as a weekend-long experiment
04:25 \u2013 The ascension of Alchemy Labs
06:14 \u2013 Collaboration software\u2014Google Group meets LinkedIN
07:30 \u2013 WeWork was one of the earliest customers\u2026bottom line at $100/mo
08:50 \u2013 By the time they raised $60K in funding, they realized they didn\u2019t have the energy to build the company\u2014they therefore jumped on an acquisition offer
11:38 \u2013 Ben was drawn to Jordan because he\u2019s a fantastic marketer
12:27 \u2013 People pay a ton of money on user-acquisition, but it\u2019s highly inefficient
14:00 \u2013 100 paying customers right now\u2014not profitable, but close!
15:05 \u2013 Currently have raised $300K (originally wanted to boostrap)
15:58 \u2013 SkinnyAndBald

Famous 5
Favorite Book? \u2013 Thinking in Systems
What CEO do you follow?\u2014 Brian Fenty
What is your favorite online tool?\u2014Duet Display
Do you get 8 hours of sleep?\u2014 No
If you could let your 20 year old self know one thing, what would it be?\u2014Collaborate more.

3 Key Points:
Don\u2019t try and do it all yourself.
Being profitable isn\u2019t important at the onset.
If you don\u2019t have the energy to do something right, don\u2019t do it at all.

Resources Mentioned:
Edgar \u2013 Nathan uses Edgar instead of other scheduling tools\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\u2019t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Duet Display \u2013 The online tool Matthew can\u2019t live without
Thinking in Systems \u2013 Ben\u2019s favorite business book
Brian Fenty \u2013 The CEO Ben closely follows

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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop