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Nils Mattisson, CEO of Minut, a company that designs tools to help homeowners monitor their homes. Listen as Nathan grills Nils on the basis of Minut\\u2019s product pricing, their investment sources, and the likelihood of Minut taking off in the consumer hardware market.

Famous 5
Favorite Book? \\u2013The Innovator\\u2019s Dilemma
What CEO do you follow?\\u2014 None
What is your favorite online tool?\\u2014Slack
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014Always take the leap, no matter the fear.
Time Stamped Show Notes:
01:03 \\u2013 Nathan\\u2019s introduction
01:09 \\u2013 Welcoming Nils to the show
01:25 \\u2013 Nils role at Apple
02:05 \\u2013 Working on the original iPhone
03:53 \\u2013 What Minut does
05:43 \\u2013 How the Minut algorithm works
07:19 \\u2013 Finding success on Kickstarter
08:20 \\u2013 The costs of production for Minut
08:45 \\u2013 In consumer hardware, prices drop rapidly as products take off\\u2014sell for 4x production cost
10:31 \\u2013 How are new buyers finding the product
10:44 \\u2013 Pre-sold 4K products, now delivering
11:21 \\u2013 Eight team members
11:30 \\u2013 Backed by a variety of investors
13:27 \\u2013 Raised nearly $500K thus far
14:53 \\u2013 Nils@Minut.com
16:14 \\u2013 Famous 5

3 Key Points:
Be courageous\\u2014make the leap of faith.
Just because you work for a kick-ass company (like Apple), doesn\\u2019t mean you need to stay there.
If you want to get into consumer goods, Kickstarter is GREAT way to test the market.

Resources Mentioned:
Host Gator - Powerful web hosting made easy and affordable.
Minut \\u2013 Nils\\u2019 company

Credits
Show Notes provided by Mallard Creatives

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