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Paul Trappitt. He\u2019s currently the CEO and co-founder of Smartbeat. Before Smartbeat, he was the senior business analyst at National Australia Bank and a senior project lead at SignIQ.

Famous Five:

• Favorite Book? \u2013 Start with Why and The Startup Owner\u2019s Manual
• What CEO do you follow? \u2013\xa0 Gary Vaynerchuk
• Favorite online tool? \u2014 HubSpot
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI wish I knew smartphones were coming\u201d

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Time Stamped Show Notes:

• 01:22 \u2013 Nathan introduces Paul to the show
• 01:45 \u2013 Smartbeat helps small businesses to navigate the complex omni channel
• 02:30 \u2013 Paul shares how one of their paying customers uses Smartbeat
• 03:02 \u2013 Smartbeat is about the people that are already using your business
• • 03:10 \u2013 Smartbeat turns customers into raging fans
• 03:20 \u2013 Smartbeat is currently focusing on brick-and-mortar businesses
• 03:51 \u2013 Paul explains how they can help Jim, the caf\xe9 owner
• 05:14 \u2013 Smartbeat provides Wi-Fi to business owners and other technologies
• • 05:50 \u2013 Smartbeat targets your audience in social media
• 06:32 \u2013 Smartbeat is a SaaS business
• • 06:39 \u2013 Pricing starts at $250 a month
• 07:06 \u2013 Smartbeat currently has 5 customers
• 07:12 \u2013 Paul had a Wi-Fi company for 3 years
• 07:38 \u2013 Paul\u2019s Wi-Fi business did $20K in 2016
• 07:44 \u2013 Paul pivoted because there was too much competition in the Wi-Fi space
• 08:23 \u2013 Smartbeat raised $150K in Australia
• • 08:39 \u2013 It was an equity round
• 08:55 \u2013 Paul shares how he came up with the valuation
• 10:10 \u2013 Smartbeat started in 2015
• 10:18 \u2013 Team size is 6 and they are all based in Australia
• 10:30 \u2013 Paul shares how they find their customers
• 10:55 \u2013 Smartbeat built their list organically through networking
• 12:35 \u2013 The Famous Five

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3 Key Points:

• Don\u2019t be afraid to pivot\u2014you\u2019ll know when it\u2019s time.
• One way to build your network is by spreading news about your product in social gatherings.
• Technology is unpredictable so you have no choice but to adapt.

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Resources Mentioned:

• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives