EP 615: $75M Raised, This $15K Machine Folds Your Laundry, $35M 2016 Revenue with Seven Dreamers CEO Shin Sakane

Published: March 31, 2017, 9 a.m.

Shin Sakane. He\u2019s the founder and CEO of Seven Dreamers. Seven Dreamers is daring to create technology that has never been seen in the world. Shin has a PhD in Chemistry and Biochemistry from the University of Delaware.

Famous Five:

  • Favorite Book? \u2013 The Path
  • What CEO do you follow? \u2013\xa0 Elon Musk
  • Favorite online tool? \u2014 Facebook
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cGet global experiences, visit so many different countries, cultures...\u201d

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Time Stamped Show Notes:

  • 01:44 \u2013 Nathan introduces Shin to the show
  • 02:20 \u2013 Seven Dreamers creates technology that the world has not seen yet
    • 02:30 \u2013 First product is the fully automated carbon golf shaft
    • 02:35 \u2013 Second product is the nascent nasal airway stent
  • 02:58 \u2013 There\u2019s no connection between the products
  • 03:16 \u2013 Seven Dreamers wanted to develop something that is not yet available anywhere
  • 04:00 \u2013 Seven Dreamers was launched in 2011
  • 04:20 \u2013 Seven Dreamers has raised over $75M
    • 04:29 \u2013 The money was mainly spent on product development
  • 05:05 \u2013 The nasal stent currently has more sales than the golf shaft
  • 05:27 \u2013 The golf shaft price is $1200 - $120K
    • 05:53 \u2013 The most popular model sells for $1800
    • 06:10 \u2013 The golf shaft was launched in 2014
    • 06:30 \u2013 400 shafts/month are being sold
    • 07:35 \u2013 The way to make a golf shaft
  • 09:06 \u2013 Team size
  • 09:45 \u2013 2016 total revenue
  • 10:30 \u2013 It took Seven Dreamers 11 years to develop laundroid
    • 11:15 \u2013 Seven Dreamers has spent $15M for product development
  • 11:33 \u2013 Shin shares how they came up with the idea of laundroid
    • 12:13 \u2013 Laundroid was initially limited
    • 12:50 \u2013 Laundroid\u2019s price is $15K
  • 13:38 \u2013 The 3 products are completely different\u2014from the suppliers to the technologies
  • 14:08 \u2013 Most of the product ideas come from Shin
  • 14:43 \u2013 The last round they raised
  • 15:03 \u2013 Shin shares the valuation of each of their products
    • 15:30 \u2013 \u201cEverything counts\u201d
  • 16:12 \u2013 The nasal airway stent is currently their biggest money maker
    • 16:25 \u2013 Average MRR $1M
  • 16:53 \u2013 2017 goal is $80M
  • 17:07 \u2013 Seven Dreamers are working on their sales and marketing
    • 17:14 \u2013 \u201cWe do our own marketing\u201d
    • 17:34 \u2013 Advertising cost
    • 18:40 \u2013 Seven Dreamers spent money on sponsoring athletes
  • 19:09 \u2013 The number of golf shaft complete sets that have sold
  • 21:15 \u2013 The Famous Five

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3 Key Points:

  • Think outside the box\u2014have a solution to a problem, then create a product.
  • Study and know your market well so that your product speaks directly to a need.
  • Be creative and innovative.

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Resources Mentioned:

  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Show Notes provided by Mallard Creatives

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