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Craig Fitzpatrick. He\u2019s a serial entrepreneur, self-professed child nerd, and CEO of PageCloud.

Famous Five:

• Favorite Book? \u2013 The Biography of Steve Jobs
• What CEO do you follow? \u2013 Steve Jobs
• Favorite online tool? \u2014 N/A
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cJump in while there\u2019s still nothing to lose\u201d

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Time Stamped Show Notes:

• 01:22 \u2013 Nathan introduces Craig to the show
• 01:48 \u2013 PageCloud is a SaaS business
• 02:10 \u2013 PageCloud is different from Weebly and Wix, but they are in the same space
• 03:28 \u2013 PageCloud has reinvented the experience for desktop publishing and puts it into your browser
• 03:56 \u2013 Average customer pay per month
• 04:08 \u2013 RPU
• 04:22 \u2013 PageCloud was launched in September 2014
• 04:48 \u2013 Craig started PageCloud as a hobby
• 04:48 \u2013 Craig has been frustrated with desktop publishing in the past
• 05:20 \u2013 Craig shares how he started the planning and creating of PageCloud
• 06:15 \u2013 Craig\u2019s previous company
• 06:45 \u2013 Team size
• • 06:52 \u2013 The team is based in Canada
• 07:05 \u2013 PageCloud is well-funded
• • 07:17 \u2013 PageCloud has raised a few rounds
  • 07:40 \u2013 First three rounds are convertible note and the fourth one is a priced round
• 07:55 \u2013 Average number of customers
• 08:15 \u2013 MRR
• 08:24 \u2013 PageCloud was in Kickstarter
• 09:00 \u2013 Below $200K MRR
• 09:23 \u2013 Craig shares how they pre-sell:
• • 10:00 \u2013 They built a landing page from TechCrunch\u2019s promo video
  • 10:30 \u2013 Craig did a lot of marketing before the launch
  • 11:19 \u2013 Starting price point
  • 11:30 \u2013 Average number of units sold
  • 12:21 \u2013 Craig learned how to do effective marketing in 6 months
  • 12:40 \u2013 Craig put in $1M in paid advertising
  • 12:56 \u2013 The payback was just after a month
• 13:10 \u2013 Gross customer churn
• 14:30 \u2013 CAC
• 14:50 \u2013 LTV
• 15:32 \u2013 2017 goal
• 17:01 \u2013 The Famous Five

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3 Key Points:

• Don\u2019t be afraid to invest in marketing \u2013 it shows that you believe in your product.
• Be innovative\u2014make a change in an industry that is quite stationary.
• There is no time better than the present to get started.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives