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Peter Schlecht. He\u2019s the founder and CEO of The SaaS Co whose aim is to change sales through artificial intelligence as they have launched\xa0 their new product, Lisa. He\u2019s a 30-year old from Germany\u2014a poker and e-sports playing, politician who became an entrepreneur.

Famous Five:

• Favorite Book? \u2013 Der Weg zum erfolgreichen Unternehmer
• What CEO do you follow? \u2013\xa0 Felix Staeritz
• Favorite online tool? \u2014 OneTap
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cStop earlier with politicians, don\u2019t do your masters and study entrepreneurship earlier\u201d

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Time Stamped Show Notes:

• 01:15 \u2013 Nathan introduces Peter to the show
• 01:37 \u2013 Peter makes more money in entrepreneurship than being a politician
• 01:58 \u2013 The SaaS Co is an agency for B2B lead generation
• 01:55 \u2013 The SaaS Co is subscription based
• 02:06 \u2013 The SaaS Co\u2019s focus is Lisa
• • 02:14 \u2013 Lisa is a bot for salespeople
  • 02:18 \u2013 Lisa reads and replies to your email
  • 02:52 \u2013 Lisa doesn\u2019t delete emails and won\u2019t reply if she can\u2019t find an answer to an email
• 03:08 \u2013 The SaaS Co was founded in July, 2014
• 03:17 \u2013 First year revenue
• 03:22 \u2013 The SaaS Co was selling the service of full-sales for tech companies
• • 03:34 \u2013 The SaaS Co specializes in appointment setting for B2B tech companies
  • 03:51 \u2013 The SaaS Co was providing 4 services
  • 04:23 \u2013 The payment depends on a company size
  • 04:44 \u2013 The fee for every qualified lead
• 05:05 \u2013 Current number of customers
• 05:19 \u2013 MRR
• 06:12 \u2013 No charge for Lisa, at the moment
• • 06:20 \u2013 Anyone can sign up for Lisa
• 06:41 \u2013 The SaaS Co was bootstrapped until last year
• 06:53 \u2013 The SaaS Co raised \u20ac500K from angels and \u20ac300K from The European Union funding
• 07:55 \u2013 Peter shares how they get new customers
• 09:03 \u2013 The SaaS Co doesn\u2019t buy leads from other sources for verification
• • 09:08 \u2013 The SaaS Co uses datavalidations.com to validate their leads
  • 09:38 \u2013 Peter uses Full Contact
  • 09:50 \u2013 The SaaS Co finding leads process
• 11:15 \u2013 The SaaS Co scrapes data from open sources
• 11:40 \u2013 The SaaS Co tried other sources, but the price point has to be considered
• 12:10 \u2013 Team size
• • 12:16 \u2013 There are 17 developers and the rest are on sales
• 12:30 \u2013 No paid marketing, at the moment
• 12:44 \u2013 Customer churn
• • 13:06 \u2013 The SaaS Co needs to keep on adding new customers to sustain growth
• 13:55 \u2013 The SaaS Co\u2019s big focus is on Lisa and Peter believes she will add more value to the company
• 14:55 \u2013 The SaaS Co is based in Berlin
• 15:15 \u2013 The Famous Five

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3 Key Points:

• There are many things to consider when it comes to subscribing to other sources for leads; price is a major factor.
• One way to get people to sign up for a new product is to offer it for free.
• Get into business early as early as possible.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives