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Michael Kaplan. He\\u2019s the CEO and founder of Taivaco which is a media technology company. He\\u2019s also the former director of marketing at Sanyo and was appointed at San Francisco Water Bay Front Committee. Michael speaks Chinese, French and Japanese. He attended The University of Redlands, Waseda University in Tokyo, George Mason University and Chinese Culture University.

Famous Five:

• Favorite Book? \\u2013 It\\u2019s Not My Department
• What CEO do you follow? \\u2013\\xa0 John Cleese and Ken Okuyama
• Favorite online tool? \\u2014 Any.do
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cThe more you listen to other people, the more success finds you\\u201d and\\xa0 \\u201cBe a nice person\\u201d

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Time Stamped Show Notes:

• 01:28 \\u2013 Nathan introduces Michael to the show
• 02:07 \\u2013 Michael shares why January 20^th is a special day
• 03:15 \\u2013 Taivaco was set out to solve an invisible problem and ended up solving more problems
• • 03:47 \\u2013 An archive isn\\u2019t an accurate description
  • 03:50 \\u2013 Organizations are struggling to manage their media
  • 04:17 \\u2013 One of Taivaco\\u2019s original ideas was to digitize media
  • 05:08 \\u2013 Taivaco helps companies find their content within their media or discover what DAM (Digital Asset Management) software does
• 05:50 \\u2013 Taivaco incorporates both software and manual work
• 06:01 \\u2013 \\u201cThis is not a software that we sell, this is a service that we do\\u201d
• 06:15 \\u2013 Taivaco is a service-only company
• 06:26 \\u2013 Taivaco was launched in 2016
• 06:33 \\u2013 Taivaco is currently on pre-revenue
• • 06:49 \\u2013 Taivaco has done under 10K in pre-revenue
• 07:00 \\u2013 Taivaco version 1.0 will be available in April
• 07:12 \\u2013 Taivaco was originally self-funded
• • 07:20 \\u2013 Michael put in 20K in Taivaco
• 07:27 \\u2013 Taivaco just closed their \\u201cseedling\\u201d round for less than 50K
• 07:43 \\u2013 Long term plan is to have another round
• 07:56 \\u2013 Michael shares how they actually make a sale
• 08:32 \\u2013 Sabra Design is one of Taivaco\\u2019s paying customers
• • 08:39 \\u2013 Sabra Design came to Taivaco to ask for their service
  • 09:04 \\u2013 Taivaco got less than a thousand for the job
• 09:10 \\u2013 Taivaco has already reached out to potential clients to scale up
• 10:17 \\u2013 Michael explains why it is taking them more time to close a deal
• 10:50 \\u2013 Taivaco doesn\\u2019t specialize in digitizing and they do it for a minimal cost
• 11:23 \\u2013 Taivaco annotates content which nobody has done before
• • 12:12 \\u2013 Michael shares their annotation process
  • 12:46 \\u2013 The charge for annotation will depend on the volume
  • 13:20 \\u2013 Taivaco will have a subscription model for the annotation
• 14:10 \\u2013 Taivaco\\u2019s goal is to make their service as easy and possible for their clients
• 15:34 \\u2013 Taivaco is making money through annotation
• 16:27 \\u2013 The metrics that Taivaco is measuring in pricing
• 17:09 \\u2013 \\u201cWe have to provide the whole thing\\u201d
• 18:21 \\u2013 The Famous Five

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3 Key Points:

• Try to solve one problem and you might end up solving more problems.
• Do something that is new in the market to stand apart.
• Take things at your own pace and don\\u2019t rush.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives