BROADCASTS.com

Olivier Magnan-Saurin. He\u2019s the CEO and co-founder of Fidzup which provides innovation retargeting solutions for brick-and-mortar businesses such as retail chains and shopping centers. Olivier founded Fidzup right after school, in between school, and a little bit of freelancing works.

Famous Five:

• Favorite Book? \u2013 On M'Avait Dit Que C'Etait Impossible: Le Manifeste Du Fondateur de Criteo
• What CEO do you follow? \u2013\xa0 Jean-Baptiste Rudelle
• Favorite online tool? \u2014 Pipedrive
• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cCreate your own company\u201d

\xa0

Time Stamped Show Notes:

• 01:10 \u2013 Nathan introduces Olivier to the show
• 01:42 \u2013 Fidzup provides marketing platforms for physical retailers
• • 02:04 \u2013 For physical retailers, clicks don\u2019t have any value\xa0
• 02:25 \u2013 Fidzup sells advertising campaigns to retailers
• 02:38 \u2013 Fidzup is a CPC model and gets paid for every in-store visit
• 03:20 \u2013 Fidzup is currently working with 2500 retailers in Europe
• 03:43 \u2013 Fidzup was created in 2011
• 03:58 \u2013 In 2014, Olivier decided to start an advertising platform
• 04:11 \u2013 Fidzup tracks the retailer using Wi-Fi or sensor
• 04:57 \u2013 Fidzup is able to track 80% of the customers entering the store
• 05:16 \u2013 Olivier shares how they get the customer\u2019s phone information
• • 05:56 \u2013 When a customer opens an online ad, they can track that customer
• 06:43 \u2013 Average online campaign cost per brand
• 07:20 \u2013 Fidzup buys CPM and sells CPE
• 08:00 \u2013 Fidzup has recently raised $3.7M
• 08:39 \u2013 Team size
• 08:50 \u2013 Olivier hopes to double their team size
• 09:00 \u2013 First year revenue
• 09:50 \u2013 2016 total revenue
• • 10:04 \u2013 Average annual pay per customer
• 11:00 \u2013 Ad volume per year
• 11:10 \u2013 The Famous Five

\xa0

3 Key Points:

• Online advertisement is not always valuable to brick-and-mortar businesses, these businesses still rely on physical advertisement.
• Be patient with yourself and your company\u2014growth takes time.
• If you\u2019re in stuck between joining a company or creating your own, choose the latter.

\xa0

Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives