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Allan Wille. He was on The Top on December 12, 2016, Episode 506. His company, Klipfolio, raised $7.9M in the past and has grown to 7000 paying customers. They create dashboard software for companies who want to monitor their business processes. Klipfolio is into something incredible, tune in as Allan shares about it on today\u2019s episode.

Famous Five:

• Favorite Book? \u2013
• What CEO do you follow? \u2013\xa0
• Favorite online tool? \u2014
• Do you get 8 hours of sleep?\u2014
• If you could let your 20-year old self, know one thing, what would it be? \u2013

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Time Stamped Show Notes:

• 02:22 \u2013 Nathan introduces Allan to the show
• 02:52 \u2013 Klipfolio is an online and cloud based, and they create real-time dashboard software for SMBs
• 03:03 \u2013 There are over 7000 companies globally who uses Klipfolio
• 03:15 \u2013 Klipfolio just had a $12M Series B raise
• 03:33 \u2013 Klipfolio has a total of $19.9M total raised
• 03:41 \u2013 Klipfolio already has good investors in their cap table
• 03:56 \u2013 Allan shares how he came up with the Series B
• • 04:19 \u2013 The initial intent was to bring in new investors
  • 04:30 \u2013 Things turned out differently from the initial intent
• 04:47 \u2013 RPU
• 04:55 \u2013 MRR
• 05:02 \u2013 2017 MRR goal
• 05:52 \u2013 Klipfolio licenses per number of dashboards
• 06:25 \u2013 Allan wants customers to see Klipfolio\u2019s value first
• 06:35 \u2013 CAC
• 07:20 \u2013 LTV
• 07:33 \u2013 Team size
• 08:00 \u2013 Klipfolio believes in product first policy
• 08:21 \u2013 Most of the investment will go into Klipfolio\u2019s product
• 08:35 \u2013 Allan shares where they spend most of their CAC
• • 09:00 \u2013 Klipfolio will add more people in sales and support
  • 09:13 \u2013 \u201cWe\u2019re actually gonna put a lot of effort in content strategy\u201d
• 09:37 \u2013 Allan is friends with Craig Fitzpatrick from Pagecloud, who talks about content marketing, too
• 10:26 \u2013 Allan wants the system to be more efficient to maximize user experience
• 10:44 \u2013 Allan was able to get a great valuation
• 11:06 \u2013 Allan shares how things happened during the valuation
• • 12:23 \u2013 Allan shares the offer he received
  • 12:55 \u2013 The questions Allan had before accepting the offer
  • 13:30 \u2013 The first offer was a low-ball
  • 15:03 \u2013 \u201cIn many cases, terms are probably more important than valuation\u2014multiple or the actual preimposed\u201d
• 15:54 \u2013 \u201cWe got to basically where we wanted to be\u201d
• 16:35 \u2013 Allan was happy with the terms
• • 16:45 \u2013 One of the terms is 1x multiple
  • 17:14 \u2013 The other term includes an anti-dilution clause
• 18:20 \u2013 Nathan closing the episode

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3 Key Points:

• There are cases where terms are more important than valuation.
• Content strategy plays a big role in marketing \u2013 invest in it.
• Go in the direction you want to be.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives