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Aner Ravon. He\\u2019s the co-founder and chief product officer of his new company called Zirra. Zirra\\u2019s mission is to solve the education and entry pain of the retail investors when it comes to equity investments. Before this company, Aner spent his time at Celltick as a VP of media and head of business unit.

Famous Five:

• Favorite Book? \\u2013 The Tipping Point
• What CEO do you follow? \\u2013\\xa0 Steve Jobs
• Favorite online tool? \\u2014 Ask\\xa0 Wonder
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cNot to worry so much\\u201d

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Time Stamped Show Notes:

• 02:42 \\u2013 Nathan introduces Aner to the show
• 02:58 \\u2013 Zirra steps into the void between data and excel analysis of the companies
• 03:10 \\u2013 There\\u2019s a big void in the data collection and actual decision making of a company for the people who want to invest
• 03:48 \\u2013 Zirra is a service
• • 03:52 \\u2013 Zirra has an a la carte system which is pay-as-you-go
  • 03:55 \\u2013 Zirra has 2 main products
  • • 03:58 \\u2013 Spotlight reports which costs $49
    • 04:11 \\u2013 Value packages for corporate investors which is a monthly subscription
• 04:29 \\u2013 Average customer pay is $99 monthly
• 05:05 \\u2013 Zirra started in August 2014
• 05:30 \\u2013 Zirra first offered their services for free
• 05:45 \\u2013 Aner shares how they decided to stop the free service
• • 06:01 \\u2013 Zirra had 150 free users
  • 06:13 \\u2013 Some of the free users are large equity firms
• 06:23 \\u2013 Zirra started in Israel
• 06:35 \\u2013 Microsoft was using ZIrra heavily, for free
• 07:00 \\u2013 80% of the free users converted to paid users
• 07:20 \\u2013 Zirra managed the free service with free coupons
• 07:41 \\u2013 Zirra didn\\u2019t take away the credits, but started renewing them
• • 07:48 \\u2013 When users use up their credits, they\\u2019ll be greeted with a pay wall
• 08:05 \\u2013 Zirra\\u2019s paywall: pay $49 to get the report or buy 10 reports for $299
• 08:40 \\u2013 Zirra\\u2019s revenue comes from pay-as-you-go and monthly subscriptions
• 09:10 \\u2013 15 customers are on monthly subscriptions
• 09:20 \\u2013 40-50 of the customers are habitual users
• 10:35 \\u2013 Another product Zirra offers is deep report which sells from $1K-3K
• 11:45 \\u2013 Team size is 15
• 12:39 \\u2013 Zirra is based in Telavi, Israel
• 12:49 \\u2013 Zirra has raised capital and closed almost $3M
• 13:19 \\u2013 Zirra is founding new investors without going through another round because of their current Angel investors
• 13:51 \\u2013 2016 revenue
• 13:55 \\u2013 2017 goal revenue
• 14:28 \\u2013 There are currently a hundred thousand companies in Zirra
• 14:55 \\u2013 Zirra can deliver the report in just a few hours
• 15:30 \\u2013 Zirra has 85 different data sources
• • 16:09 \\u2013 The resources are running through ZIrra\\u2019s search engine
• 17:12 \\u2013 Zirra\\u2019s vision
• 18:19 \\u2013 Aner thinks PitchBook and CB Insights are great services
• 18:28 \\u2013 Zirra\\u2019s ability to storify the data makes them different from their competitors
• 20:15 \\u2013 The Famous Five

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3 Key Points:

• Having access to and understand the data of the company will help inform that decision to invest.
• Shifting from a free service to paid is risky move, but needs to be done.
• Don\\u2019t worry too much\\u2014it won\\u2019t do very much for you in the end.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives