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Martijn de Kuijper, founder of Revue. He\\u2019s a product guy and his company\\u2019s focus is to get your thoughts to people\\u2019s inboxes via newsletters. He previously founded Fosbury and Yunoo. Martijn is also a Techstars alum.

Famous Five:

• Favorite Book? \\u2013 Zero to One
• What CEO do you follow? \\u2013\\xa0 N/A
• Favorite online tool? \\u2014 Intercom
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cJust keep doing what you\\u2019re doing and don\\u2019t get distracted by what other people are saying\\u201d

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Time Stamped Show Notes:

• 01:30 \\u2013 Nathan introduces Martijn to the show
• 02:10 \\u2013 Revue focuses on personal newsletters like editorial newsletters
• • 02:45 \\u2013 Revue helps people share their content through newsletters
• 02:50 \\u2013 Revue currently has a free and premium model
• 03:20 \\u2013 Average customer pay per month is $7
• 03:45 \\u2013 Martijn is a listener of The Top
• 04:10 \\u2013 Revue was launched in January 2015
• 04:27 \\u2013 Martijn started Revue on his own as a side project
• • 04:30 \\u2013 Martijn was working on the acquisition of Fosbury
  • 04:59 \\u2013 Martijn shares what Fosbury is about
  • 05:24 \\u2013 Martijn was in Techstars Texas
• 05:44 \\u2013 Team size is 5
• 06:18 \\u2013 Fosbury wasn\\u2019t earning
• 07:08 \\u2013 The money that Martijn received from the assets
• 07:42 \\u2013 Martijn used the money from selling Fosbury to start Revue
• 08:12 \\u2013 Martijn also sold Yunoo when he was 26
• • 08:30 \\u2013 The buyer is the software company AFAS from the Netherlands
• 09:20 \\u2013 Martijn has raised $350K for Revue in convertible note
• 09:50 \\u2013 Terms on the convertible note
• 10:05 \\u2013 Revue currently has a thousand paying customers
• 10:23 \\u2013 Martijn is currently focusing on growth rather than revenue
• 10:48 \\u2013 Revue has 20K registered users at the moment with 10% active users
• • 10:57 \\u2013 Active users are the ones who send at least 1 email a month
• 11:27 \\u2013 Monthly churn
• 11:35 \\u2013 No paid CAC
• 11:49 \\u2013 Revue has a content marketer
• 12:24 \\u2013 Revue is currently sending 2M emails, monthly
• 12:40 \\u2013 First year revenue
• 13:00 \\u2013 Total 2016 revenue
• 13:26 \\u2013 Martijn\\u2019s current side project
• 14:30 \\u2013 Where Martijn got his marketing ploy idea
• 16:30 \\u2013 The Famous Five

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3 Key Points:

• Don\\u2019t be afraid to sell your company if it comes down to it.
• Study and strategize a marketing plan that works and at no cost.
• Just keep doing what you\\u2019re doing and don\\u2019t let what others say distract you.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives