BROADCASTS.com

Charles Thiede. He\u2019s the co-founder and CEO of the knowledge network platform called Zapnito. Zapnito helps organizations create privately, branded, expert communications and networks. He calls this \u201cexperts as a service\u201d.

Famous Five:

• Favorite Book? \u2013 Lean Startup
• What CEO do you follow? \u2013\xa0 Elon Musk
• Favorite online tool? \u2014 Product Hunt
• Do you get 8 hours of sleep?\u2014 I try to
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cDo everything with courage\u201d

\xa0

Time Stamped Show Notes:

• 01:11 \u2013 Nathan introduces Charles to the show
• 01:41 \u2013 Zapnito is a SaaS platform
• • 02:16 \u2013 The idea of Zapnito is to helps brands bring their audience back to the trusted sources of knowledge
• 02:40 \u2013 Zapnito\u2019s Slack channel
• • 02:51 \u2013 The platform behind the scene that pulls the audience and brands together
• 03:40 \u2013 Each brand has their own slack domain
• 04:40 \u2013 Average customer pay per year is \xa360K
• 05:38 \u2013 Zapnito started in trading in March 2013
• • 05:48 \u2013 Started as a marketplace for experts in 2014
• 06:38 \u2013 First year revenue
• 07:12 \u2013 Zapnito currently has 12 customers
• 07:57 \u2013 Average MRR
• 08:50 \u2013 Team size is 12
• 09:36 \u2013 Charles doesn\u2019t batch their sales calls
• • 10:00 \u2013 Charles usually takes the calls
• 10:32 \u2013 Zapnito is based in London
• 10:50 \u2013 No customer churn and negative net churn
• 11:12 \u2013 The leverage Zapnito pulls to drive the RPU up
• • 11:30 \u2013 \u201cWe focus on niche networks\u2019
  • 11:50 \u2013 Zapnito has scaled their number of networks
• 12:10 \u2013 CAC
• 13:21 \u2013 Zapnito was bootstrapped and raised angel money
• • 13:40 \u2013 Zapnito has raised \xa3650K in priced equity round
  • 14:02 \u2013 Zapnito had 3 rounds
• 14:50 \u2013 The Famous Five

\xa0

3 Key Points:

• Continually pivoting is not a disadvantage to your company, as long as you just keep learning from the experience.
• Do not hesitate to hire the people that you need.
• Do everything with courage.

\xa0

Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives