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Raviv Turner. He\u2019s the co-founder and CEO of CaliberMind \u2013 the first marketing, technology platform to apply machine learning in human language analysis to build detailed psychographic profiles. He has more than 10 years of experience leading products and development for high growth B2B SaaS companies. His previous roles include Director of UX at FullContact and VP of product at TapInfluence. Raviv is a mentor at Techstars Accelerator and holds a Masters in Interactive Media at NYU.

Famous Five:

• Favorite Book? \u2013 Hacking Marketing
• What CEO do you follow? \u2013\xa0 Bart Lorang
• Favorite online tool? \u2014 Asana, 7Geese and Slack
• Do you get 8 hours of sleep?\u2014 Doing my best
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cYour network is your net worth\u201d

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Time Stamped Show Notes:

• 01:40 \u2013 Nathan introduces Raviv to the show
• 02:25 \u2013 CaliberMind analyzes and boosts structured and unstructured data
• 03:18 \u2013 CaliberMind is a SaaS model
• • 03:36 \u2013 Monthly billing starts at $2K
• 03:46 \u2013 Average customer pay per month
• 04:15 \u2013 CaliberMind was launched in 2015
• 04:48 \u2013 Raviv adapted the idea from the military
• 05:05 \u2013 Raviv was in product design for the past 15 years
• • 05:23 \u2013 The analytics structure data
• 06:30 \u2013 CaliberMind currently has their first 12 customers
• 06:54 \u2013 CaliberMind has bundled packages of services
• 07:40 \u2013 CaliberMind was bootstrapped on their first year
• 07:55 \u2013 CaliberMind had raised their $1.1M seed round after seeing traction from the customers
• 08:20 \u2013 No customer churn yet
• 08:42 \u2013 CAC and LTV
• • 08:56 \u2013 The account-based marketing
• 09:20 \u2013 Team size of 8 and based in Colorado
• • 09:39 \u2013 Most of the team are developers and data scientists
  • 09:46 \u2013 They have Nic Zangre who was a Director of Marketing at AdRoll
  • 10:00 \u2013 Raviv shares how he convinced Nic to work with CaliberMind
  • 10:26 \u2013 Nic has equity in CaliberMind
• 10:45 \u2013 Some companies that are in the space are Usermind and Pegasystems
• 12:25 \u2013 The Famous Five

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3 Key Points:

• Work with people who share the same passion and vision as you do.
• Taking that leap out of your comfort zone is often risky and also, often, worth it.
• Find ways to help the people in your network without expecting something in return.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives