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Calvin Correli. He\\u2019s the CEO of a holistically focused, multi-million dollar, online, all-in-one solution driven software company called Simplero. This company exists to reduce the stress associated with figuring out software systems and how to join them together. He\\u2019s passionate about helping online business owners do exactly what brings them the most life.

Famous Five:

• Favorite Book? \\u2013 There Is Nothing Wrong With You
• What CEO do you follow? \\u2013\\xa0 N/A
• Favorite online tool? \\u2014 FastMail
• Do you get 8 hours of sleep?\\u2014 Not every night
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cInvest in getting to know yourself, and who you are, and how you\\u2019re different\\u201d

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Time Stamped Show Notes:

• 02:20 \\u2013 Nathan introduces Calvin to the show
• 02:49 \\u2013 Simplero is a tool that helps people sell online
• 03:20 \\u2013 Simplero is a SaaS business model
• 03:30 \\u2013 Simplero was launched in 2009
• • 03:39 \\u2013 Calvin started to charge people in 2010
• 03:50 \\u2013 Number of current paying customers is 700
• 04:02 \\u2013 One of Simplero\\u2019s customers is Robin Green, who is an acupuncturist in California
• • 04:25 \\u2013 Robin decided to teach acupuncture online
  • 04:42 \\u2013 Robin made around $60K on her first program
• 05:10 \\u2013 Simplero automates everything that can be automated
• 05:27 \\u2013 Average customer pay per month
• • 05:31 \\u2013 Simplero charges monthly and takes a percentage of the revenue
• 05:51 \\u2013 Simplero\\u2019s main revenue stream
• • 06:25 \\u2013 10% is from the revenue fee and 90% from the SaaS model
• 07:15 \\u2013 Average MRR
• • 07:21 \\u2013 Average ARR per customer
• 07:50 \\u2013 Average customer retention
• 08:25 \\u2013 Calvin shares how he got their customer LTV
• 08:58 \\u2013 Calvin is based in New York, but he has team members in Denmark and on the West Coast
• • 09:56 \\u2013 Most of the people in the business started 6 months ago
• 10:20 \\u2013 Simplero is self-funded
• 11:25 \\u2013 Calvin is happy with how his company is doing at the moment
• 11:40 \\u2013 Calvin wants to show the world a different way to live
• 12:01 \\u2013 Calvin\\u2019s big dream is to be a presidential adviser for USA
• 13:00 \\u2013 How do we measure happiness?
• • 13:07 \\u2013 Calvin is not a metrics guy
  • 13:19 \\u2013 There\\u2019s a sweet spot for every person where they are happy and work doesn\\u2019t feel like work
• 14:00 \\u2013 How do we know if people are really happy?
• 15:10 \\u2013 Productivity gains do not directly correlate to happiness gains
• 15:55 -\\xa0 The source of happiness vs. the thing you do for others or with others
• 17:30 \\u2013 The Famous Five

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3 Key Points:

• There\\u2019s a feeling of contentment you can find in helping others.
• Invest in yourself, first.
• There\\u2019s a sweet spot for every person where they are happy and work doesn\\u2019t feel like work.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives