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Pietari Suvanto, cofounder of the company, Vainu. Vainu was founded recently and is a tool that defines piles of data from the web and turns into fact check and actionable company information. His vision is to understand more organizations around the world more than anybody else and his company currently has about a thousand customers in Europe, including FedEx and Santander Innoventures.

Famous Five:

• Favorite Book? \u2013 How to Win Friends and Influence People
• What CEO do you follow? \u2013\xa0 Mike Bloomberg
• Favorite online tool? \u2014 Zoom\xa0
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cBe a bit more braver\u201d

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Time Stamped Show Notes:

• 01:12 \u2013 Nathan introduces Pietari to the show
• 01:50 \u2013 Vainu is a SaaS business model
• 02:40 \u2013 Pietari shares a company that is searchable in Vainu
• • 03:06 \u2013 Salesforce has a lot of organizations around the globe
• 03:50 \u2013 The uses of companies\u2019 data in Vainu
• • 04:12 \u2013 Vainu gives the company\u2019s in-depth data
  • 04:30 \u2013 Salespeople are the ones who uses Vainu
• 04:49 \u2013 Vainu\u2019s revenue stream is from the subscription per seat
• 05:05 \u2013 Average customer pay per month is \u20ac400
• 05:21 \u2013 Vainu was launched in 2014
• 05:33 \u2013 Vainu hasn\u2019t raised capital
• 05:37 \u2013 Vainu is based in Hilsinki, Finland, Amsterdam, and New York
• 06:00 \u2013 Number of paying customers is 1000
• 06:30 \u2013 ARR in 2016 \u20ac4.5M
• 06:55 \u2013 MRR goal in 2017
• 07:20 \u2013 Vainu is finding their customers through their software
• 08:07 \u2013 Pietari shares how they find the companies
• 08:50 \u2013 Vainu can check the company's\u2019 data in preview
• 09:30 \u2013 The number of salespeople in Vainu\u2019s team
• 09:55 \u2013 Gross customer churn is 1%
• 10:05 \u2013 CAC
• 10:24 \u2013 Assumed LTV per customer
• • 10:40 \u2013 \u20ac20K-30K
• 11:04 \u2013 Pietari is hoping to raise capital
• • 11:36 \u2013 Pietari would likely to raise \u20ac5-10M
• 12:30 \u2013 Pietari shares how they are different from their competitors
• 13:20 \u2013 Vainu hasn\u2019t bought any API access to any data providers
• • 13:30 \u2013 Everything in their system is owned by them
  • 13:50 \u2013 The best asset of Vainu
• 14:50 \u2013 Pietari shares how they access the revenue data
• 15:50 \u2013 The Famous Five

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3 Key Points:

• Be the BEST in your market, having an asset that will set you apart from your competitors.
• Raising capital is always an option, but not always a necessity.
• Be brave\u2014step out and believe you can do it.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives