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Drew Canole. He\u2019s a nutrition specialist, transformation specialist, and national spokesperson for the benefits of juicing vegetables for health and vitality. He is the founder of Fitlife.TV where he shares educational, inspirational, and entertaining videos and articles about health, fitness, healing, and longevity. More recently, his company, Organifi, is getting directly into the green juicing space with a physical product.

Famous Five:

• Favorite Book? \u2013 Think and Grow Rich
• What CEO do you follow? \u2013\xa0 Elon Musk
• Favorite online tool? \u2014 Google Calendar
• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cTo stay fricking focused on one thing\u201d

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Time Stamped Show Notes:

• 01:30 \u2013 Nathan introduces Drew to the show
• 02:25 \u2013 Organifi is sourced from the best farms for their organic ingredients
• • 02:34 \u2013 The ingredients are high quality, organic, non-GMO, soy free, and vegan
  • 02:43 \u2013 Drew did clinical studies on their product and has sold over a quarter million bottles
• 03:20 \u2013 Drew started getting his audience from Youtube and Facebook, 6 years ago
• • 03:33 \u2013 \u201cInfluence marketing has been our focus for the past 3 years\u201d
  • 03:48 \u2013 Drew has one of the largest, green juice followings online
  • 03:56 \u2013 Drew started working on a their own concoction by looking at the gap in the green juice market
  • 04:35 \u2013 The green juice that is available in the market is not good for the brain and body
  • 04:56 \u2013 Drew recreated the world\u2019s most great tasting juice that helps mental cognition, weight loss, and boosts moods
• 05:14 \u2013 Organifi was launched in early 2015
• 05:44 \u2013 Organifi sold around 350K bottles
• • 05:55 \u2013 Around 150K people bought the product
• 06:00 \u2013 Average reorder rate is 2.8
• 06:17 \u2013 Organifi\u2019s main product is a 30-day canister
• 06:55 \u2013 Organifi costs $79.95 on Amazon
• • 07:08 \u2013 20% of the sales is from Amazon and 80% is from other traffic
  • 07:15 \u2013 65% is from Organifi\u2019s website
• 08:00 \u2013 The cost of making Organifi
• 09:07 \u2013 \u201cWe\u2019re all about congruency\u201d
• 09:25 \u2013 The most important ingredient of Organifi is the Ashwagandha
• • 09:40 \u2013 Drew is importing Ashwagandha from an organic farm in India
  • 10:18 \u2013 KSM Ashwagandha is the farm Drew chose
  • 10:35 \u2013 Organifi\u2019s formulator is the one who visits India to check the farm and the farmers
• 11:25 \u2013 Gross margin is around 75%
• 11:45 \u2013 Marketing cost
• 12:25 \u2013 Software that Organifi is using
• • 12:37 \u2013 Unbounce, Infusionsoft, Exit Intel, and Shopify
• 13:02 \u2013 Organifi has a subscription model
• • 13:20 \u2013 The subscription has a 15-75% discount
  • 13:40 \u2013 The subscription cost
• 14:43 \u2013 Organifi\u2019s 2015 revenue
• 15:15 \u2013 Net margin is around 15-20%
• • 15:40 \u2013 Drew\u2019s influence benefits their net margin
• 17:04 \u2013 What Drew is doing with his wealth\xa0
• 17:07 \u2013 Organifi has no investors
• 17:34 \u2013 Total list size is around 1.4M
• • 17:45 \u2013 Actively opening is 500K
• 18:15 \u2013 Team size is 70
• 18:45 \u2013 2017 revenue goal
• 20:04 \u2013 Cost of affiliates
• 22:10 \u2013 The Famous Five

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3 Key Points:

• Influence marketing is one way not just to increase your online presence, but also sales.
• A thorough study and being well researched is crucial in order to fill a gap in a field that is quite saturated.
• Stay congruent with your plans and actions.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives