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Rode Luha\xe4\xe4r. He\u2019s an enthusiast and entrepreneur who has years of experience as an e-marketer and digital strategist. During his career in the digital field, he\u2019s been overseeing execution and delivery of activities such as digital concept, e-business concepts, creative solutions design, software development, SEO, social media marketing, and global solutions. Over the last few years, he\u2019s been an active member of a startup community and currently manages a large software company called, Paytailor.

Famous Five:

• Favorite Book? \u2014 Lean Startup
• What CEO do you follow? \u2014 n/a
• Favorite online tool? \u2014 n/a
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cThink faster\u201d

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Time Stamped Show Notes:

• 02:30 \u2013 Nathan introduces Rode to the show
• 03:10 \u2013 Paytailor is a smart payment solution allowing merchants to get paid the way they want
• • 03:26 \u2013 Paytailor gives merchants an app and the users a card wallet
  • 03:45 \u2013 Paytailor is a SaaS company
• 03:50 \u2013 Paytailor charges \u20ac10 monthly
• 04:05 \u2013 Paytailor\u2019s revenue comes from the monthly fee
• 04:10 \u2013 Average number of customers is 40
• 04:20 \u2013 MRR
• 04:28 \u2013 Paytailor has raised \u20ac70K in a convertible note
• 04:45 \u2013 Paytailor was launched in 2015
• • 04:55 \u2013 Paytailor started as a side project
• 05:15 \u2013 Team size
• 05:24 \u2013 Paytailor\u2019s development is based in Estonia
• 05:38 \u2013 Why did you give up good pay in the digital field to start Paytailor?
• • 05:52 \u2013 \u201cWe see a problem\u201d
  • 06:31 \u2013 Paytailor also has a 1.8% per transaction fee
  • 06:58 \u2013 Paytailor\u2019s payment gateway
• 07:14 \u2013 Rode is 32
• 07:32 \u2013 What Rode is being paid as a founder
• 08:09 \u2013 Rode\u2019s plan for 2017 is to expand in Europe
• • 08:30 \u2013 \u201cWe don\u2019t want to be a financial institution\u201d
• 08:50 \u2013 Rode sees that they have to expand as they make adjustments
• 09:31 \u2013 Last month sales is \u20ac450\xa0
• • 10:50 \u2013 Paytailor has 20 taxis as merchants
  • 11:22 \u2013 Some of the merchants\u2019 usage is once a month
• 13:14 \u2013 Paytailor\u2019s focus is to test out different kinds of users
• 13:24 \u2013 Paytailor currently has 4 bars as merchants
• 14:44 \u2013 Paytailor\u2019s merchants are not using their service exclusively
• 16:40 \u2013 The Famous Five

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3 Key Points:

• If you can see a problem then try to create a solution.
• Expanding helps your company to improve and grow.
• You have to start somewhere \u2013 regardless of how small it is.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives