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Slater Victoroff. He\u2019s the CEO and founder of Indico Data Solutions. He\u2019s a poet, a coder, MMA fighter, vegan Buddhist, and Red Letter Christian.

Famous Five:

• Favorite Book? \u2013 n/a
• What CEO do you follow? \u2013\xa0 n/a
• Favorite online tool? \u2014 Stack Overflow
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 Slater hoped he had realized how much he loved programming

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Time Stamped Show Notes:

• 02:26 \u2013 Nathan introduces Slater to the show
• 02:45 \u2013 Indico is a text and image analytics provider
• 03:25 \u2013 Indico\u2019s business model
• • 03:52 \u2013 The enterprise client is their main revenue channel
• 05:09 \u2013 Indico was founded in 2013
• 05:25 \u2013 Indico has raised $4.5M
• • 05:30 \u2013 Indico started with a seed round
• 06:10 \u2013 How Slater managed having a bridge round
• 07:05 \u2013 First year revenue
• 07:31 \u2013 2016 revenue
• • 07:38 \u2013 Slater is hoping to hit a million dollar revenue for 2017
• 08:03 \u2013 Average MRR
• 08:22 \u2013 Indico is a SaaS company
• 08:42 \u2013 Indico currently has 20 customers
• 09:11 \u2013 Manulife is working with Indico
• 11:30 \u2013 Each client of Indico wants to have their own set of algorithms
• 12:00 \u2013 Nathan summarizes how Indico works
• 12:30 \u2013 Indico gives their customers an engine
• 13:20 \u2013 Slater worries about Facebook\u2019s echo chamber
• • 13:33 \u2013 \u201cFacebook\u2019s algorithm is not designed to create echo chambers\u201d
• 15:17 \u2013 Customer churn
• 15:53 \u2013 Zero spent on marketing
• 16:00 \u2013 Most funding goes to the engineering team
• 16:12 \u2013 Team size is 10
• 17:40 \u2013 The Famous Five

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3 Key Points:

• Having a bridge round does not mean you\u2019re losing money\u2014prove that you are growing and need more funding.
• Learn how to work around echo chambers.
• Find out what you love to do and go for it.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives