EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Published: Feb. 14, 2017, 10 a.m.

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Slater Victoroff. He\\u2019s the CEO and founder of Indico Data Solutions. He\\u2019s a poet, a coder, MMA fighter, vegan Buddhist, and Red Letter Christian.

Famous Five:

  • Favorite Book? \\u2013 n/a
  • What CEO do you follow? \\u2013\\xa0 n/a
  • Favorite online tool? \\u2014 Stack Overflow
  • Do you get 8 hours of sleep?\\u2014 No
  • If you could let your 20-year old self, know one thing, what would it be? \\u2013 Slater hoped he had realized how much he loved programming

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Time Stamped Show Notes:

  • 02:26 \\u2013 Nathan introduces Slater to the show
  • 02:45 \\u2013 Indico is a text and image analytics provider
  • 03:25 \\u2013 Indico\\u2019s business model
    • 03:52 \\u2013 The enterprise client is their main revenue channel
  • 05:09 \\u2013 Indico was founded in 2013
  • 05:25 \\u2013 Indico has raised $4.5M
    • 05:30 \\u2013 Indico started with a seed round
  • 06:10 \\u2013 How Slater managed having a bridge round
  • 07:05 \\u2013 First year revenue
  • 07:31 \\u2013 2016 revenue
    • 07:38 \\u2013 Slater is hoping to hit a million dollar revenue for 2017
  • 08:03 \\u2013 Average MRR
  • 08:22 \\u2013 Indico is a SaaS company
  • 08:42 \\u2013 Indico currently has 20 customers
  • 09:11 \\u2013 Manulife is working with Indico
  • 11:30 \\u2013 Each client of Indico wants to have their own set of algorithms
  • 12:00 \\u2013 Nathan summarizes how Indico works
  • 12:30 \\u2013 Indico gives their customers an engine
  • 13:20 \\u2013 Slater worries about Facebook\\u2019s echo chamber
    • 13:33 \\u2013 \\u201cFacebook\\u2019s algorithm is not designed to create echo chambers\\u201d
  • 15:17 \\u2013 Customer churn
  • 15:53 \\u2013 Zero spent on marketing
  • 16:00 \\u2013 Most funding goes to the engineering team
  • 16:12 \\u2013 Team size is 10
  • 17:40 \\u2013 The Famous Five

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3 Key Points:

  • Having a bridge round does not mean you\\u2019re losing money\\u2014prove that you are growing and need more funding.
  • Learn how to work around echo chambers.
  • Find out what you love to do and go for it.

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Resources Mentioned:

  • Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
  • Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
  • Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
  • Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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