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Bryn Jones. He\u2019s the co-founder and CEO of GrowSumo. GrowSumo graduated from Y Combinator in the summer of 2015, and they\u2019re building a marketplace for influencer programs. Prior to building companies, Bryn was also a member of a swim team.

Famous Five:

• Favorite Book? \u2013 The Hard Thing About Hard Things
• What CEO do you follow? \u2013\xa0
• Favorite online tool? \u2014 Slack
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cTo just go for it\u201d

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Time Stamped Show Notes:

• 01:15 \u2013 Nathan introduces Bryn to the show
• 01:41 \u2013 Nathan found Bryn through Product Hunt
• 02:42 \u2013 There are large enterprise clients who came from GrowSumo
• 02:53 \u2013 GrowSumo builds a marketplace for influencer programs
• 03:10 \u2013 GrowSumo charges a one-time annual fee
• • 03:14 \u2013 GrowSumo takes a percentage of every dollar the influencer earns from the brand
• 03:22 \u2013 GrowSumo is an affiliate program on top of an affiliate program
• 03:33 \u2013 An influencer can be anyone
• 04:19 \u2013 GrowSumo has a month over month fee which is $300 a month
• • 04:48 \u2013 It is for a new startup with no affiliate program
  • 04:56 \u2013 It lets you go in and manage the program yourself
• 05:16 \u2013 For an enterprise account, GrowSumo automates the entire program
• • 05:23 \u2013 GrowSumo helps you identify the influencers
  • 05:32 \u2013 The enterprise account: $10K annually
  • 05:36 \u2013 GrowSumo takes 10% from all payouts to influencers
• 06:20 \u2013 \u201cYou have a lot of customers today that are influencers and you just don\u2019t know where to find them\u201d
• 07:03 \u2013 Bryn shares how they identify the influencers
• 07:43 \u2013 GrowSumo doesn\u2019t have the ability to qualify an influencer based on the list size they have
• 08:33 \u2013 GrowSumo was launched in August 2015
• 09:06 \u2013 GrowSumo has a lot of traction
• • 09:20 \u2013 Percentage of customers that GrowSumo is currently working with
• 10:30 \u2013 GrowSumo\u2019s biggest competition are Commission Junction and Influitive
• 11:07 \u2013 GrowSumo hasn\u2019t raised capital yet, but they\u2019re going to soon
• 11:35 \u2013 Current Y Combinator terms
• 12:45 \u2013 Team size is 8
• 13:03 \u2013 Bryn is Canadian
• 13:50 \u2013 Number of unique new customers driven by GrowSumo
• • 14:00 \u2013 GrowSumo has driven over $100K recurring monthly revenue
• 14:20 \u2013 GrowSumo still qualifies and chooses the customers
• 15:20 \u2013 GrowSumo is software and there is no need for an internal tool
• 16:20 \u2013 The Famous Five

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3 Key Points:

• Find new ways to grow your following by leveraging websites that are popular in your niche.
• Having a feature that your biggest competitors do not offer will give you an edge.
• There is no clear path to success\u2014the only way to succeed is to START trying.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives