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Lisa Tamayo. She\u2019s the CEO of Scollar, an open platform, multi-functional, smart collar for pets. She has over 25 years of experience in entrepreneurship and financial and strategic planning. She\u2019s the co-founder of Green Building Studio which was acquired by Autodesk in 2008. She\u2019s also the chairman of SoCo Nexus, an incubator accelerator in Northern California.

Famous Five:

• Favorite Book? \u2013 Pitch Anything
• What CEO do you follow? \u2013\xa0 Ben Horowitz
• Favorite online tool? \u2014 Evernote
• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cTrust Yourself\u201d

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Time Stamped Show Notes:

• 01:30 \u2013 Nathan introduces Lisa to the show
• 02:13 \u2013 Scollar is a smart collar
• • 03:10 \u2013 The first product, Scollar Mini, was designed exclusively for the under-searched cats and small dogs market
  • 03:29 \u2013 Scollar is currently on pre-order and has launched a Kickstarter campaign
• 03:52 \u2013 Scollar is like Fitbit for animals
• • 04:10 \u2013 The Fitbit engineering team has partnered with Scollar Mini
• 04:26 \u2013 Scollar Mini is currently at $99 for pre-order and will retail at $149
• • 04:35 \u2013 The pre-order started in mid-October
• 04:50 \u2013 Scollar is starting to build their following
• 05:15 \u2013 Scollar has negotiated with a bank to get credit
• 05:23 \u2013 Lisa and her partner have self-funded a part of it
• 06:00 \u2013 Lisa and her husband are the first founders of Green Building Studio
• • 06:18 \u2013 Autodesk has bought all the assets of Green Building Studio
  • 06:35 \u2013 Green Building Studio was Autodesk\u2019s market partner for a long time
• 07:28 \u2013 Lisa has almost $600k in Scollar
• 07:44 \u2013 Lisa discusses the spending
• 08:07 \u2013 Finding someone in hardware to help build the product are typically employed elsewhere
• • 08:30 \u2013 It took Lisa a while to find the right team to work together
• 09:08 \u2013 Most funding went to the trial and error of the product
• 09:25 \u2013 Team size is almost 40
• 10:00 \u2013 Lisa shares the factors involved in asking for a loan
• 11:10 \u2013 It took the bank months to agree with Lisa and grant her the loan
• 11:40 \u2013 Working Solutions gave them the loan
• 12:10 \u2013 Working Solutions is a great option for quick capital
• 13:00 \u2013 The cost of making Scollar
• • 13:19 \u2013 Cost per unit
• 13:43 \u2013 Possible wholesale price
• • 14:50 \u2013 They might use the wholesale price in 2018
• 16:02 \u2013 The Famous Five

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3 Key Points:

• Hardware is a far different process to create than software\u2014it may take time to find and build the right team.
• There are many options for gaining capital \u2013 choose the one that suits your company best.
• Trust yourself and everything will fall into place.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives