EP 565: Giraffe360 Hits $84k MRR Helping Real Estate Industry Record 360 Virtual Tours Quickly with CEO Mikus Opelts

Published: Feb. 9, 2017, 10 a.m.

Mikus Opelts. He\u2019s the CEO at Giraffe360. He started this company 7 years ago, in February of 2010, when he got involved with Giraffe Visual which provides interactive visualization services. It has now developed into something so much more.

Famous Five:

  • Favorite Book? \u2013 How Google Works
  • What CEO do you follow? \u2013\xa0 Elon Musk
  • Favorite online tool? \u2014 Trello
  • Do you get 8 hours of sleep?\u2014 Yes
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cEverything I\u2019m thinking about and planning for will take three times of the time than what I was hoping for\u201d

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Time Stamped Show Notes:

  • 01:07 \u2013 Nathan introduces Mikus to the show
  • 01:40 \u2013 Giraffe360 has the best visual tool technology
    • 02:00 - Giraffe360 has a virtual tool that works with virtual reality headsets
  • 02:15 \u2013 6 years ago, Mikus started the company
  • 02:37 \u2013 It took 14 months to develop
  • 03:16 \u2013 Mikus spent $200K on software development
  • 03:34 \u2013 Mikus just raised $500K for their product development
    • 03:39 \u2013 It is a convertible note
    • 03:49 \u2013 Mikus describes how it\u2019s like to raise capital in London
    • 04:15 \u2013 Mikus went through a hundred meetings before getting that $500K
    • 04:25 \u2013 90% of the investment is from one company
  • 05:15 \u2013 Giraffe360\u2019s camera is free for companies who have a large volume of properties
    • 05:31 \u2013 Giraffe360 charges per property
    • 05:47 \u2013 Giraffe360 has developed their technology and it is on par with professional companies
    • 06:13 \u2013 1 apartment tour costs \u20ac67 or $70
    • 06:28 \u2013 Minimum is 20 apartments per company
    • 06:45 \u2013 Payment is done monthly depending on the properties
    • 07:12 \u2013 Giraffe360 has sold their first 10 cameras in the market
    • 07:19 \u2013 There are 50 new cameras coming in at the end of February 2017
    • 07:39 \u2013 Giraffe360 already had 50 pre-sells who wanted to try the cameras
    • 08:00 \u2013 The incoming 50 cameras are almost sold out
  • 08:30 \u2013 Average MRR
  • 09:00 \u2013 Cost per hardware
  • 09:10 \u2013 The hardware is made solely by Giraffe360\u2019s engineering team
  • 09:55 \u2013 People find out about Giraffe360 through word-of-mouth
  • 11:20 - Giraffe360\u2019s only team is the engineering team with 8 people
    • 11:28 \u2013 3 people in the back office
  • 11:50 \u2013 No customer churn yet
  • 12:20 \u2013 Giraffe360 is similar to a SaaS model
  • 13:13 \u2013 2017 goal is to have 100 subscriptions and cameras in the market
  • 14:00 \u2013 The Famous Five

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3 Key Points:

  • Create something of the BEST quality that will stand out from the rest.
  • Raising capital takes perseverance; it may take 100 meetings before landing what you need.
  • Great things take time\u2014relax, be patient, and get things done.

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Resources Mentioned:

  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
  • Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
  • Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives