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Anders Fredriksson. He\u2019s a Swedish, serial entrepreneur who recently moved to San Francisco to build his sales technology startup, ProLeads. He\u2019s an engineer with a business mind and currently holds both CEO and CTO titles. Previously, he built and scaled ArrivalGuides.com as the founding CTO. Prior to that, he was the founder and CEO of Tablefinder.com, which he sold. He studied computer engineering and management at Chalmers University of Technology, but dropped out before getting his degree when he got funding for his first startup, Table Finder. Additionally, in 2007, Internet World named him the most prominent entrepreneur in Sweden.

Famous Five:

• Favorite Book? \u2013 The Lean Startup
• What CEO do you follow? \u2013\xa0 Marc Benioff
• Favorite online tool? \u2014 Google Inbox
• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI really wished I knew how easy it is to start a business, but also I wish I didn\u2019t know how hard it was\u201d

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Time Stamped Show Notes:

• 02:20 \u2013 Nathan introduces Anders to the show
• 03:25 \u2013 Anders got $75K when he started Table Finder
• 03:50 \u2013 ProLeads is a platform that aggregates service data to optimize workflow
• 04:07 \u2013 ProLeads is a SaaS model with annual subscriptions
• 04:40 \u2013 Average customer pay per month is around $75
• 05:20 \u2013 ProLeads was launched in the USA, in 2014
• 05:40 \u2013 Anders was in 500 Startups, Batch 12
• • 05:43 \u2013 Anders was turned down 4 times
  • 05:58 \u2013 What Anders said to convince 500 startups to accept them
• 06:10 \u2013 ProLeads was doing $5K per month when they were just starting
• 06:53 \u2013 There were 2 co-founders and now they have 3
• 07:20 \u2013 Average MRR
• 07:50 \u2013 The amount ProLeads receives from 500 startups
• 08:08 \u2013 ProLeads also raised funds during the program
• • 08:20 \u2013 ProLeads totaled $500K from their fundraising
• 09:15 \u2013 Zesty is a longtime customer of ProLeads
• • 09:38 \u2013 Zesty has 50-70 seats in ProLeads
• 10:45 \u2013 ProLeads\u2019 lowest pricing is $300 per month
• • 10:55 \u2013 ProLeads\u2019 focus is mid-sized companies
• 11:14 \u2013 2017 MRR goal
• 12:10 \u2013 Gross customer churn per month
• • 12:49 \u2013 ProLeads was growing their MRR
  • 12:56 \u2013 ProLeads had a problem during close demo day churn
  • 13:35 \u2013 ProLeads had monthly contracts
• 13:51 \u2013 Average monthly churn is quite low
• 14:22 \u2013 Team size
• 14:36 \u2013 CAC
• • 14:48 \u2013 No paid marketing
• 15:20 \u2013 The tools ProLeads uses:
• • 15:30 \u2013 Clearbit, Full Contact, and DiscoverOrg
  • 15:41 \u2013 DiscoverOrg was on The Top: Episode 512
• 17:10 \u2013 The Famous Five

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3 Key Points:

• BELIEVE in your own product\u2014this will make it easier to convince other people to believe in it as well.
• Problems arise at the start of any business, learn from it and move on.
• Starting a business has both its hard and easy moments; either way, it\u2019s worth the jump.

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Resources Mentioned:

• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \u2013 Nathan uses Drip\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\xa0\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \u2013 Jamf helped Nathan keep his Macbook Air 11\u201d secure even when he left it in the airplane\u2019s back seat pocket
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives